Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Digiday+ Member Exclusives
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Video Briefing: For Apple, video is just one piece of a bigger puzzleApple is spending a lot of money on pricey TV shows. But maybe Apple's end-game isn't to take on Netflix or HBO.
September 26, 2018 -
Digiday Research: Brands want access to editors for content marketingRoughly 40 percent of marketers say working with editorial staff helps determines if they do a content marketing campaign with a publisher.
September 26, 2018 -
Like it or not, publishers are stuck with the platform giantsPublishers are tempted to try to go it alone but from a traffic and ad tech perspective, there's no getting around reliance on Google and Facebook.
September 25, 2018 -
Digiday Research: Subscription publishers battle high churn ratesForty-one percent of publisher executives surveyed by Digiday said their companies' subscription products had a monthly churn rate of 10 percent of higher.
September 24, 2018 -
With California privacy law, industry tries to avoid a repeat of GDPR scrambleIndustry trade organizations are trying to educate their members on how to comply while lobbying California lawmakers for clarifications and changes.
September 24, 2018 -
Digiday Research: Instagram beats Facebook for content marketingForty percent of marketers named Instagram as the best platform for content marketing.
September 21, 2018 -
Bloomberg Media has a robot writing story summariesThe Bulletin, a newsfeed-like stream in the app, features personalized stories with summaries written by artificial intelligence.
September 21, 2018 -
The Rundown: Martin Sorrell sees the writing on the wallCreative agencies are in trouble. Creativity isn't.
September 20, 2018