How Shopify is helping e-commerce brands open physical stores

To help online brands make the leap offline, Shopify is stepping in.

Digiday Research: Owned properties outpace Amazon as retailers’ fastest growing e-commerce channel

Seventy-two percent of retailers say their fastest growing e-commerce channel is their owned online stores.

The Rundown: With display ads floundering, publishers embrace events

Events don't scale, but they're high-margin businesses that bring in revenue in several ways.

Safety first: A company’s care for brand safety depends on risk tolerance

No company really wants to be associated with beheadings, but navigating brand safety isn't easy or cheap.

With Snapchat Commercials, advertisers see a ‘cheap alternative’ to competitors

With the launch of Snap Originals, more original programming within the app, the company is looking to sell for TV-like ads called Snapchat Commercials.

The truth about influencer marketing: Why pricing remains a murky world

As more brands are turning to influencer marketing, the question of authenticity becomes increasingly important.

Digiday Research: Publishers rely most on house ads and emails to drive subscriptions

Sixty-five percent of publishers say email is their most effective marketing channel for acquiring new subscribers.

Why beauty brands are responding to the ‘wellness’ great awakening

The $445 billion beauty industry is ground zero for the wellness revolution.