‘The hunt for consumer revenue is on’: Insights from the Digiday Publishing Summit

Nobody knows if consumer revenue, branded content, commerce, or events will make up for losses in the display ad market. But that isn’t stopping publishers from trying. At Moguls and the Digiday Publishing Summit in Key Biscayne, Fla., strong interest in alternative forms of revenue stood out: News publishers leaned into commerce working groups; lifestyle […]

What happened to Jon Mandel?

In 2015, Mandel, went on stage at an Association of National Advertisers conference in Florida and revealed the worst kept secret in advertising.

Digiday Research: Most publishers tolerate password sharing

Roughly three-quarters of publishers don't take action to limit subscribers from sharing login access.

#MeToo changed the industry, but there’s a lot that remains to be done

About a year after the #MeToo movement broke out, ad agencies are still in the beginning stages of bringing about change.

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“We’re having to think about how we rebuild our attribution models without that DoubleClick data, and instead look at proxies and estimations."

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Seventy-one percent of retailers say none of their products are picked up in physical retail stores.

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Holding companies are all about integration right now, but signs point to it being more about consolidation.

Video Briefing: Hulu’s the OTT ad giant, but other players are emerging

Hulu captures a majority of the ad spend going toward OTT platforms, but other players ranging from Roku to streaming TV services, are rising.