In 2018, the big TV companies finally got serious about streaming video. In 2019, it will be an all-out war as Disney, WarnerMedia and others make big, expensive bets in their escalating battle against Netflix and the other streaming giants. It’s go big or go home.

Disney and AT&T and WarnerMedia are all set to launch major new streaming video services in 2019. For Disney and WarnerMedia, the fight comes from a place of existential dread: Netflix has completely remodeled the entertainment industry in its seemingly unstoppable quest for subscribers. Amazon is another giant threat, ready to spend billions on original content while also being responsible for a huge chunk of TV networks’ existing subscription streaming revenues. And then there’s Apple, another well-funded new competitor that’s spending more than a billion dollars for high-profile TV shows.

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