Digiday+ Member Article

Inside a suite at the Carlton Hotel in Cannes this summer, a noticeably beleaguered marketing executive sat down for an on the record Q&A. But the first question — which, naturally, is always “How’s your Cannes going?” — immediately set him off. After asking to go off the record for a minute, he recounted how like every year, he convened with a meeting of all of his agency partners while they were all in Cannes. Most years it’s been business as usual.

This year, he said, it was anything but. “It was like like a UN meeting in there,” he said, referring to the 20-odd agencies that were present. “Are you fucking kidding me? Why are there so many people involved?”

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