‘It’s sexy, mysterious, and valuable’: Ad agencies are offering data science courses to brands

Ad agencies are supplementing their analytics offerings with data science courses.

Digiday Research: Pricing pressure remains publishers’ greatest programmatic ad concern

Nearly 10 years after programmatic advertising was first introduced, publishers are still worried about its impact on ad prices.

Video Briefing: The pros and cons of a digital media merger

BuzzFeed CEO Jonah Peretti floated the idea of a merger between big digital publishing companies. Here's how a merger could -- but ultimately won't -- help.

‘Walled garden’: Roku is trying to control ads inside publishers’ connected-TV apps

Connected TV platforms are the new walled gardens.

How media companies are courting direct-to-consumer brands

As digitally native brands mature and start thinking of spending ad dollars on television, media companies are ramping up their pitches to these companies.

Retail briefing: Amazon makes private-label push for holidays

For Amazon, this year’s Black Friday-Cyber Monday is all about itself.

Digiday Research: Media buyers grapple with multiple transparency challenges

The majority of media buyers surveyed by Digiday say that have adopted more frequent reporting and whitelists to help resolve transparency issues.

The Dodo has 33 million monthly viewers — and is profitable — on Snapchat

Since launching in 2016, The Dodo has dedicated about eight to nine people internally to Snapchat.