Digiday+ Member Exclusives
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Digiday Research: Only 16 percent of brands say brand safety is a major concern
Digiday surveyed brands' marketers and found they were three times more likely to view campaign performance as a major concern than brand safety.
January 31, 2018 -
Digiday Research: Advertisers are divided over branded content efficacy
Digiday's research found that marketers are divided on the effectiveness of branded content and struggle to produce enough content.
January 29, 2018 -
Digiday Research: 78 percent of brands will grow Facebook ad spending
At the Digiday Marketing Summit in December, industry executives from major U.S. brands discussed the top platforms for social marketing spend.
January 26, 2018 -
The Rundown: The pivot to TV isn’t easy
In this week’s Rundown, we examine why digital publishers may not find quick profits in TV.
January 24, 2018 -
Digiday Research: 76 percent of brands are avoiding Trump
Digiday surveyed brands' marketing executives to see how they thought brands should approach marketing around politics, Trump and causes.
January 24, 2018 -
Digiday Research: Brand marketers see more potential in AI than other technologies
Brand marketers believe artificial intelligence will have a greater impact on marketing than augmented reality or virtual reality.
January 22, 2018 -
Digiday Research: Digital publishers flock to OTT
At the Digiday Video Anywhere Summit, Digiday sat down with industry leaders to discuss the growing importance of over-the-top video.
January 19, 2018 -
Digiday Research: Are publishers making money from Facebook video?
Digiday Research talked with publishers to understand their strategies for monetizing content of Facebook.
January 17, 2018