Digiday+ Member Exclusives
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Retail briefing: Retailers are making real-time customer feedback a priority
For two years, Target's proprietary Studio Connect app has been collecting feedback on products in real time and sending that information directly to the company’s designers and developers.
July 26, 2018 -
Digiday Research: Brand safety concerns aren’t driving private marketplace spending
Over half of programmatic marketers say they aren't using PMPs as a way to guarantee brand safety in digital media buys.
July 25, 2018 -
Video Briefing: Surprise — Snap will pay for some video shows
Snap typically doesn't pay to fund production for video shows on Snapchat Discover -- but there are exceptions.
July 25, 2018 -
Media companies looking to sell face unfavorable conditions
Just two years after it fetched $135 million in a bankruptcy auction, Gizmodo Media Group is likely to attract a more modest price.
July 25, 2018 -
Ads.cert is the digital media’s latest effort to combat fraud
If ads.txt has a loophole, it's the trust required that all members of the programmatic supply chain are validating publishers' inventory.
July 24, 2018 -
Guardian US test underlines need for advertisers to enforce ads.txt
The Guardian US tested ads.txt’s effectiveness by programmatically buying its own inventory and seeing how much money made it back to the publisher.
July 23, 2018 -
Digiday Research: Where European publishers get their video revenues
European publishers primarily get their video revenues from their owned sites.
July 23, 2018