The pivot to video might be over, but publishers are still prioritizing short-form video.

Earlier this month, Digiday polled 200 publishers and found that 86 percent of publishers increasing their video production budgets said they will produce more short-form video content compared to just 48 percent of publishers who said they would make more long-form videos and 39 percent who said they would make more videos to license out to OTT and TV platforms.

  • LinkedIn Icon