How Glamour UK is using product sampling to drive branded content revenue

Glamour UK is building loyalty through its Glamour Beauty Club, which sends beauty samples to people from brands that pay for the promotion.

Digiday Research: European publishers use distributed video for audience generation over revenue

Forty-six percent of European publishers say the benefit of distributing videos to social platforms is building larger audiences.

Jukin Media doubles OTT watch time to 64 minutes after defaulting to a TV-like experience

By immediately giving viewers something to watch, FailArmy has seen the time people spend watching videos rise from 24 minutes to 64 minutes.

The Rundown: What’s next for content studios?

Publishers of all stripes have flocked to content studios in recent years, at least partly in attempt to differentiate from — and diminish their reliance on — major platforms such as Facebook, Google and other intermediaries. But as these experiments begin to mature, some across the industry and within publishers’ content studios themselves are questioning […]

To compete with Amazon Flex, Walmart tests grocery delivery service

Walmart is testing a service that will allow crowdsourced drivers to deliver groceries to customers.

Digiday Research: Publishers’ biggest subscription challenges

Building subscription businesses isn't easy, and publishers say the biggest challenges are the basic ones: Figuring out a product that people will pay for, and then figuring out how to drive conversions.

Video Briefing: Why the NFL is making games available for free on mobile

People are spending more time on their phones. Now, the NFL wants to make it easier for them to watch live games on those devices, too.

‘Management thought media buying was just about saving money’: Confessions of a marketer

Agencies can be as much a help as they can be a hindrance to growing an in-house team, according to a marketer.