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Retail Briefing: At NRF, retail execs focus on human employees over robotsAt the National Retail Federation’s Big Show, retail’s lip service for its employees is as front and center as its technology.
January 15, 2019 -
Digiday Research: Header bidding and first-price auctions boost publisher revenuesSeventy-eight percent of publishers have seen an increase in programmatic revenues thanks to first-price auctions.
January 14, 2019 -
‘Regulations don’t allow us to copy Amazon’: Cannabis brands chart new strategies for e-commerce growthUnlike Amazon or eBay, marijuana e-commerce merchants face added challenges navigating distribution laws and payment methods.
January 14, 2019 -
PR agencies cope with change as more brands take PR in-housePR agencies said their work changes dynamically depending on the client.
January 11, 2019 -
The Rundown: Amazon’s latest advertising play could cause a privacy headacheNews that the company is now sending free samples to customers is seen as yet another growth feature in its fast-growing ad business.
January 10, 2019 -
Indirect to consumer: OTT is heading in the direction of wholesale — and the bundle"There’s a fallacy of 'direct-to-consumer' when you are relying on Apple, Google, Amazon and Roku for distribution, and you don't own the relationship with the customer."
January 10, 2019 -
Digiday Research: Over half of publishers see the majority of ad revenue from programmaticTwenty-three percent of 187 publishers surveyed by Digiday said that either private marketplaces or programmatic guaranteed deals were their greatest revenue driver.
January 9, 2019 -
Video Briefing: Apple and Google’s app store taxes can be costly for OTT channelsApple and Google take a 30 percent cut on subscriptions sold through their app stores, which is a tough pill to swallow for many streaming video companies.
January 9, 2019