Digiday Research: Online advertising faces consumer pushback

Three-quarters of consumers surveyed by Digiday say they've take at least one action to reduce the amount of information they share online with advertisers.

Fraud coming to GDPR consent strings is the new GDPR worry

French SSP Smart is monitoring consent-string fraud after an ad buyer flagged a discrepancy in its consent-string information in June.

The Rundown: With today’s video strategies, publishers are managing their risk

With their latest forays into long-form and TV, digital publishers are taking a far less risky approach to video.

Publishers give micropayments a new look to appeal to casual readers

Only around 5 percent of a site's readers will become subscribers, but around 40 percent of people are willing to pay a daily fee for content, studies show.

Digiday Research: Tracking capabilities and ‘walled gardens’ are stifling attribution measurement

Forty-five percent of programmatic marketers say they lack the tracking capabilities necessary to effectively measure digital attribution according to a Digiday survey.

Video Briefing: More details emerge about Jeffrey Katzenberg’s $1 billion mobile video bet

Katzenberg has $1 billion and the support of major entertainment studios to build a subscription mobile video streaming platform.

Retail Briefing: The case against pop-up stores

The pop-up bubble may be about to burst.

How The New York Times is encouraging binge-watching of its short-form videos

The New York Times wants more people to watch its videos and spend more time per session with those videos.