Digiday+ Member Exclusives
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Digiday Research: Majority of publishers aren’t worried about Facebook’s algorithm changes
After Facebook's news feed changes, publishers are not changing their strategies on the platform, or they're trying to focus more on other social channels.
April 23, 2018 -
Digiday Research: More publishers see programmatic revenue growth in Europe than the US
A smaller percentage of U.S. publishers than European publishers are seeing growth in revenues from programmatic advertising.
April 20, 2018 -
The Rundown: The decline and fall of the agency model
“It’s not that clients aren’t spending -- it’s that they’re spending without us.”
April 19, 2018 -
Digiday Research: Publishers look to branded content and video to grow revenues
Most publishers expect video advertising and branded content revenues to grow, but less than half believe display advertising revenues will increase.
April 18, 2018 -
Digiday Research: Where publishers get their revenues
The only revenue sources that the majority of publishers monetizes are display advertising, video advertising and branded content.
April 16, 2018 -
Digiday Research: Brands are relying less on retailers
Retailers are now less likely to make most of their sales from department stores, according to Digiday's research.
April 13, 2018 -
The Rundown: Google AMP has short-term appeal but potential long-term costs
Publishers, still smarting from blows inflicted by Facebook and its ever-changing news feed, have found some comfort in the warm embrace of Google.
April 12, 2018 -
Digiday Research: Transparency and campaign performance are media buyers’ top concerns
Media buyers were most concerned about ensuring campaign performance, transparency in media buying and brands moving marketing in-house.
April 11, 2018