Why Heineken is doing more ad buying in private marketplaces

Ad tech fees are on a long list of factors that drive supply-path performance in programmatic.

Crowdfunding is making a DTC comeback

Crowdfunding campaigns are becoming a viable financial tool for DTC brands that have grown weary of VC ties.

Publishers fear ad viewability drive has compromised user experience

Publishers are concerned that pressure to hit viewability targets has harmed the user experience.

Digiday Research: 62 percent of publishers plan to spend more on video production

Over 60 percent of 200 publishers surveyed by Digiday this February said they would increase funding for editorial video production this year.

Video Briefing: Beware, Facebook Watch publishers, the subsidies will not last

Facebook is still paying for Facebook Watch shows. But the company is increasingly talking about Watch content that can be supported entirely by sharing ad revenue.

Curbside pickup is becoming a critical part of retailers’ Amazon-proofing strategies

Curbside pickup -- the service that lets customers fill orders online and then have them delivered to their car upon store pickup -- is becoming more critical for retailers competing in the Amazon age of grocery.

Digiday Research: Many publishers expect to boost content production despite cutbacks

Sixty-three percent of publishing executives said their company plans to increase the amount of content their produce, while not increasing their editorial budget.

‘Data is the battleground’: Martin Sorrell’s S4 Capital is shopping for a first-party data company

While Sorrell said he'd like to add a first-party data company to S4 Capital, the former WPP CEO has found them to be expensive and "few and far between."