Video Briefing: Amazon is flooding the zone in the video market

Amazon's Prime Video Direct program could take on a central role in how the company works with various video programmers.

Digiday Research: Half of marketers struggle to measure their content marketing

Over half of marketers say they struggle to use the right KPIs to measure content marketing campaigns.

How Brazilian retailer Magazine Luiza is holding its own against Amazon

For Brazilian retailer Magazine Luiza, physical stores are very much part of its future, even as it competes with online-only marketplaces.

Digiday Research: Why publishers are chasing subscriptions

Nearly three-quarters of publishers like subscriptions.

Facebook is playing nicer with publishers by easing up on ad and content restrictions

Facebook Watch is still no jackpot. But Facebook is letting more publishers sell their own ad inventory and has warmed up to non-exclusive content.

As financial services take marketing in-house, their agencies scramble to keep up

As more finance brands take marketing and creative functions in-house, agencies are rethinking their business models.

Digiday Research: Monetization lags for European OTT video

Nearly one-third of publishers are making more content for OTT platforms, but just as many say they struggle to monetize OTT content.

The Rundown: Why agencies won’t reinvent themselves

Traditional agency legacy businesses have always had a problem with innovation.