Digiday+ Member Exclusives
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Digiday Research: European publishers bet on their own properties for video
Fifty-six percent of European publishers say the core focus of their video distribution strategy is their owned sites compared to 34 percent who focus on social platforms.
August 20, 2018 -
Digiday Research: Marketers say audience-targeting capabilities are improving
Forty-four percent of marketers in a Digiday survey say they're satisfied with their companies ability to target audiences at scale.
August 17, 2018 -
The Rundown: The home page is back. Again.
For digital publishers, the home page is back in vogue as Facebook sends less traffic.
August 16, 2018 -
How Harvard Business Review uses digital to grow its print subscriber base
A premium newsletter product, more content behind the paywall, and revamped digital marketing helped increase subscriptions in 2018.
August 16, 2018 -
Digiday Research: Social media platforms are losing traction with content marketers
Just under half of marketers say that social media platforms are their preferred channel for content marketing campaigns.
August 15, 2018 -
Retail briefing: Retailers are turning employees into influencers
Everyone's an influencer now, including store associates.
August 15, 2018 -
Video Briefing: Disney’s streaming ambitions will dent an existing, lucrative revenue stream
Disney's upcoming streaming service is a top priority, but it will also see the company lose out on billions through its film and TV licensing business.
August 15, 2018 -
Digiday+ Deep Dive podcast: Publishers play it safe with new investments in video
The Digiday+ Deep Dive is a new podcast available exclusively to Digiday+ members. Digiday editors discuss the week’s biggest stories, and offer a glimpse into what’s being talked about in the newsroom. This week, Digiday senior reporter Sahil Patel joins Digiday+ managing director Jack Marshall to discuss how digital publishers are turning to outside partners to […]
August 14, 2018