How Accuweather is using programmatic sales data to inform direct sales

The publisher is using software to identify the advertisers buying its ads from open exchanges to pitch them on direct or private marketplace deals.

Digiday Research: Talent is primary hurdle for bringing media buying in-house

Nearly three quarters of U.S. advertisers say the hardest thing about bringing media-buying in-house is hiring the right talent.

GlaxoSmithKline is taking programmatic in-house

The pharmaceutical giant recently hired a head of programmatic amid a review of how it spends its media worldwide.

Digiday Research: 60 percent of marketers renegotiated a media agency contract in the past year

Sixty percent of marketers in a Digiday survey said they've renegotiated a media buying contract in the past year.

How The Athletic works to get subscribers to renew

The sports publisher tries to get its customers to engage with its content at least once per week.

The Rundown: Truth is slowly coming to digital media

The internet was supposed to make digital media truer, but it didn’t exactly turn out that way.

How Trendy Butler uses male influencers to sell clothing subscription boxes

Ali Najafian of Trendy Butler said his company uses influencer marketing to help explain its clothing subscription service to millennial guys.

Video Briefing: Oath’s future inside Verizon is cloudy

With Oath CEO Tim Armstrong reportedly on his way out, what does this mean for Oath's publishing and platforms businesses?