Digiday Research: Where publishers get their revenues, Fall 2018

Seventy-eight percent and 76 percent said their companies have increased revenues from video advertising and branded content respectively in the past year.

DTC OD: Why disruptor brands are turning to traditional retail strategies

The dawn of the direct-to-consumer brand era was, in retrospect, incredibly idealistic.

How Joshua Lowcock is bringing his refreshing perspective to brand safety

Joshua Lowcock is the first exec on a new Advertiser Protection Bureau at the 4A’s, an industry response to the continuing brand-safety crises.

How Shopify is helping e-commerce brands open physical stores

To help online brands make the leap offline, Shopify is stepping in.

Digiday Research: Owned properties outpace Amazon as retailers’ fastest growing e-commerce channel

Seventy-two percent of retailers say their fastest growing e-commerce channel is their owned online stores.

The Rundown: With display ads floundering, publishers embrace events

Events don't scale, but they're high-margin businesses that bring in revenue in several ways.

Safety first: A company’s care for brand safety depends on risk tolerance

No company really wants to be associated with beheadings, but navigating brand safety isn't easy or cheap.

With Snapchat Commercials, advertisers see a ‘cheap alternative’ to competitors

With the launch of Snap Originals, more original programming within the app, the company is looking to sell for TV-like ads called Snapchat Commercials.