Digiday+ Member Exclusives
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Cost efficiencies are driving media buying in-house
A growing number of companies are now taking some media buying functions in-house amid a prevailing sense of distrust and a lack of transparency in digital ad buying. According to marketers surveyed by Digiday, however, the primary motivation for going in-house isn’t increased transparency or trust, but the prospect of greater cost efficiencies. Only 21 percent of marketers […]
August 1, 2018 -
Digiday Research: Cost efficiencies are driving media buying in-house
Fifty percent of marketers say companies are taking media buying in-house to save money.
August 1, 2018 -
Video Briefing: Facebook falls flat against TV critics and reporters
Facebook went to the Television Critics Association's summer press tour for the first time -- and it didn't go well.
August 1, 2018 -
Retail briefing: ‘Do it for me’ gains traction as retailers scramble to find a competitive advantage
In the age of Amazon, service can be the differentiator.
August 1, 2018 -
Confessions of a TV network distribution executive
"The direct-to-consumer business is a tough business to be in."
July 31, 2018 -
Digiday Research: Marketers still can’t measure attribution accurately
Fewer than one in five programmatic marketers surveyed by Digiday believe they can accurately measure digital attribution.
July 30, 2018 -
‘Longer is still is the standard’: Six-second ads aren’t taking over pre-roll ad inventory
“Twenty-second and 30-second demand beats it every time in terms of valuation. We can monetize more effectively through more standard lengths.”
July 30, 2018 -
Digiday+ Deep Dive podcast: Amazon’s ad growth and Facebook’s blip
Amazon's ad business of billions is still just a small drop in the ocean.
July 27, 2018