Now valued at $1.2 billion, Glossier still faces hurdles

There’s not much channel purity among direct-to-consumer brands anymore, unless you look at Glossier.

Pitch deck: How Pinterest is selling ads ahead of its IPO

Pinterest has approached ad buyers with a new focus on understanding purchase intent, improved tools and new formats like video.

The Rundown: Instagram’s buy option highlights its hold over DTC brands

Instagram is now the most powerful platform middleman for brands with its addition of in-app purchasing.

Consumer lifestyle publishers are trying their hands at B2B publishing

Vogue, Food & Wine and Architectural Digest are hoping content and services designed to spur professional development can drive consumer revenue.

Marketers, publishers are using an online marketplace to sidestep the RFP process

BrandVerge aims to help marketers and publishers eliminate the RFP process that can suck up a lot of time without securing any deals.

Digiday Research: Advertisers will grow mobile spending thanks to Ads.txt for apps

Thirty percent of 192 media buyers polled by Digiday this month said they would increase spending on mobile ad formats after app-ads.txt was introduced.

Video Briefing: How Netflix is reshaping TV show economics

It used to be that a TV show needed to get to 100 episodes for producers to see real profit. In most cases, Netflix wants less than half that output.

Shopify tightens grip on partners, merchants

It’s a move that makes sense for Shopify as it seeks to protect how merchants and partners use their platform. But it’s caused some furor in the market.