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Digiday+ Member Exclusives
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Retail Briefing: For Amazon sellers, the prospect of delisting stokes fears
For Amazon sellers, there’s no greater threat than being delisted from the marketplace, and sellers always have to be on guard.
December 11, 2018 -
Marketing 2019: The year of consolidation arrives in force
Following a year where agency brands have been hammered, big tech players continue to gain more control, and marketers continue to tighten their belts.
December 11, 2018 -
Ghosting: As Snap’s stock collapses and more users go to Instagram, advertisers and publishers share what’s left of Snapchat
Not all has vanished at Snapchat. More media companies are publishing on the app, and more advertisers are experimenting with new formats.
December 11, 2018 -
In 2019, the streaming video war will begin
Disney, HBO and Apple are getting ready to duke it out with Netflix and Amazon.
December 11, 2018 -
Digiday Research: Media buyers will grow spending in private marketplaces over open exchanges
Despite challenges around scalability to PMPs, 62 percent of media buyers surveyed by Digiday plan to increase their spending in them in 2019.
December 10, 2018 -
Digital media’s rough 2018 creates uncertainty for 2019
For many in digital media, the wrenching change, while unfortunate, was a needed reckoning.
December 10, 2018 -
How a wave of consolidation could hit publishers in 2019
M&A activity in media is expected to be lively in 2019. But publishers hoping to get acquired in a scale play shouldn't hold their breath.
December 10, 2018 -
‘It’s not just about 30-second spots’: Insights from the Digiday Video Marketing Summit
Agency and brand marketing executives gathered in Nashville at the first Digiday Video Marketing Summit to discuss the evolution of video advertising, sponsorships and branded content.
December 7, 2018