As IGTV expands in Instagram app, advertisers push for more analytics

Agencies see IGTV as a good place for testing and creativity rather than providing huge wins given the lack of data and insights.

The Rundown: Search-focused publishers make for attractive acquisition targets

Unlike the crop of publishers that rode social distribution to easy scale several years ago, search-focused publishers rely on a much more stable and sustainable source of traffic.

Pitch deck: How Facebook is courting new agency partners

Facebook's new preferred and premium tiers offer agencies additional benefits such as one-to-one technical support, creative consultation and training.

Digiday Research: Media and marketing staffers brace for layoffs this year

In a survey of 343 publishers, vendors and agency executives this year by Digiday, around 30% and 40% were worried that their companies would be impacted by layoffs this year.

Comcast’s FreeWheel creates programmatic OTT marketplace for local TV advertisers

Local TV ad buyers using FreeWheel's Strata platform are able to extend their linear TV campaigns to run across connected TV, desktop and mobile.

Digiday Research: Why clients leave their agencies

Forty-five percent of client-side marketers said they have ended an agency relationship to cut costs according to a survey of 73 marketers surveyed by Digiday this April.

Autotrader and Discovery explore ways to reduce operational costs of header bidding

Publishers are looking for new ways to squeeze value from their header-bidding strategies and reduce the burden of operating costs

‘Solution in search of a problem’: Shoppable video ads struggle with adoption issues

Shoppable TV and video ads remain a dream beset by the complications of making them a reality in today’s market.