Digiday Research: What brands find most difficult to take in-house

Marketers find that moving programmatic ad buying in-house can be the most difficult of marketing functions to move inside the company, according to Digiday Research. The logistics associated with it as well as the difficulty acquiring talent is likely to blame.

The rise of corporate feminism

Corporate feminism -- which caters to wealthy, white women, and neglects diversity and inclusion -- has been more visible than ever since the 2016 presidential election.

The Rundown: Move over GDPR, CCPA is coming and bringing with it confusion

Stateside, California's privacy law, also known as the CCPA, is going into effect in just a few months. The rules are up in the air, as is the level of preparedness from the ad industry.

‘Everything has changed utterly’: The lost generation of journalists

The cheap clicks era has left behind a jaded generation of journalists.

Pitch deck: Inside Samsung’s connected-TV ads push in Europe

Samsung can tell whether a Google Chromecast streaming device is hooked up to a TV and can use that to target ads to viewers, according to a pitch deck seen by Digiday.

‘They’re slowly starting to kill it’: Ad tech execs brace for Apple to scrap in-app ad tracking

Some ad tech vendors have interpreted Apple's latest compliance stipulations for in-app ad targeting on iOS devices as a sign that the platform tends to pull it entirely.

‘I worry that the world is going to end’: How Gen Z became Generation Doom

Beset by climate change and fractured politics, young people are wary of what comes next.

Digiday Research: Majority of brands aren’t spending ad dollars on retailer sites

In a survey of 67 brand marketers by Digiday, the majority of respondents said they had no plans to buy any ads on retail media platforms in the next six months.