Reaching the ‘unreachables’: NCC Media is moving from TV to digital

NCC Media will use subscriber data from Charter, Comcast and Cox to coordinate advertisers' campaigns on TV and online.

Digiday Research: 52 percent of publishers haven’t started preparing for the California Consumer Privacy Act

Only half of 200 publisher executives surveyed by Digiday this February said they were aware of the upcoming California Consumer Privacy Act.

The future of the DTC mall

Hudson Yards’ “Floor of Discovery” is the most grandiose example of the new trend in mall development: Build digital brands into the foundation.

The Rundown: Why can’t agencies bill on outcomes?

Brands increasingly say they don’t trust agencies because they do not think their interests are aligned.

‘Scale itself isn’t that transformative’: Insights on sustainable publishing models from the Digiday Publishing Summit Europe

Publishers gathered in Milan, Italy, on March 5 – 7 to discuss revenue diversification and monetizing audiences overseas.

Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution

Costs for paid video distribution on Facebook has more than doubled year-over-year.

Changes to Amazon’s pricing policy signal a shift in priorities

It’s been a chaotic week for vendors and sellers doing business on Amazon.

Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers

Seventy-eight percent of 103 European publishers surveyed by Digiday said their programmatic inventory prices remain unchanged since GDPR.