Media Buying Briefing: Rival trade bodies emerge to contend programmatic’s future

Agentic media planning and buying could shake up programmatic media. But old politics and new ambitions are dividing key players into camps pursuing consensus – or disruption.

Future of Marketing Briefing: YouTube’s creator data play is an on-ramp, not a destination

YouTube is giving brands something they’ve been asking for. The question is whether getting it makes them want something it can’t yet provide.

Media Briefing: Publishers rewire sales teams for the outcomes era 

Publishers are overhauling traditional ad sales teams in favor of outcome-driven teams focused on performance and client success.

Future of TV Briefing: Ad tech’s pod bidding push moves CTV toward advancing the live sports ad model in 2026

This week’s Future of TV Briefing looks at how ad tech companies including Comcast’s FreeWheel, Index Exchange and The Trade Desk are preparing CTV’s programmatic supply chain for upgraded auction dynamics amid an influx of live sports ad inventory.

Ad Tech Briefing: Meta and Pinterest showcase CTV possibilities at ad tech’s Miami jamboree

Comcast-owned FreeWheel Meta, and Pinterest employ APIs to scale.

Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation

Horizon Media’s one example, through its Blue Hour Studios, which is working with advertisers like SharkNinja to pressure-test and adapt campaigns on the fly, using creators in the beginning stages.

Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage 

in a world where the tools are everywhere and the output is indistinguishable, taste is the last thing that actually compounds.

Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR

Publishers like Forbes and Apartment Therapy see growth in commerce business as audiences convert better despite shrinking traffic.