Future of Marketing Briefing: AI companies are staffing up for a reputation fight

AI has an image problem, which explains why the industry is suddenly investing so much energy in who gets to tell its story.

Media Briefing: The anatomy of the publishers’ SEO dilemma

As AI upends search, publishers face a choice in 2026: chase Google, feed AI, or figure out how to balance both.

Future of TV Briefing: YouTube develops new program to pitch brands on top creators’ shows

This week’s Future of TV Briefing reports on YouTube’s new pilot program that would have brands sponsor shows from top creators.

Ad Tech Briefing: Consolidation in a ‘Hunger Games scenario’ – and a true loss for the industry

Analysts predict various means of consolidation. and notes on the sad passing of OpenX CEO John Gentry.

Media Buying Briefing: How Horizon and Havas’ JV aims to distinguish itself in a ‘red ocean’

The joint venture is involved in multiple pitches for businesses with a strong U.S. base and international aspirations, while visiting pitch consultants to make sure it’s part of the consideration set. 

Future of Marketing Briefing: X claims an ad comeback, reality proves out a different thesis

The comeback story X wants told, and the ad business it actually has.

Media Briefing: Google’s latest core update a reminder that pageviews can’t remain the primary metric

Google’s latest core update signals pageviews can no longer be the primary metric, favoring intent-solving publishers over scale.

Future of TV Briefing: Brands are spending more to advertise creators’ content, making usage rights a focal point

This week’s Future of TV Briefing looks at what brands spending more money to promote creators’ content means for creator compensation models.