Marketing Briefing: Understanding CMOs’ top priorities ahead of the next Trump presidency

CMOs and agency execs say brands need to listen to voter feedback to understand if they know what resonates with consumers. 

Digiday+ Research: Subscriptions poised to make a comeback as publishers sort out revenue priorities for 2025

At this point, direct-sold ads remain a top revenue priority for publishers, with subscriptions making big gains when it comes to where publishers are making the most money and where they'll put the most focus in the coming months.

Media Buying Briefing: How generative AI is being applied in big and small settings

As generative AI begins to settle into everyday workings across the media and marketing landscape — we’re definitely moving past the shiny new object phase — it’s worth looking at some micro- and macro examples of its application.

Media Briefing: European publishers speak out on advertisers’ punishing brand safety practices

This week's Media Briefing recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses.

Future of TV Briefing: How the European creator economy compares to the U.S.

This week’s Future of TV Briefing recaps the conversation with Whalar’s Emma Harman about the European creator economy during last week’s Digiday Publishing Summit Europe.

Marketing Briefing: What recent earnings for P&G, Unilever and Coke say about where the industry is headed

We read the corporate tea leaves to decipher some of the marketing trends and potential headwinds that executives at Unilever, Procter & Gamble and The Coca-Cola Company detailed during their earnings calls.

Digiday+ Research: A look at brands’ 2024 holiday marketing plans

This year, brands and retailers expect their holiday revenues to rise over last year, and they'll put a bit more focus on new customers rather than existing ones, according to Digiday+ Research's annual holiday survey.

Media Buying Briefing: Debating the pros and cons of principal media

Principal media is being hotly debated across the marketing spectrum as removing the "agent" out of agencies — and yet more agencies are getting into the practice.