Marketing Briefing: Inside the evolution of celebrity brand partnerships

Today's marketers have to change how they think about celebrity partnerships – not only who they partner with but how those partnerships work.

Media Buying Briefing: Crossmedia’s global goals are to localize where holdcos can’t

The independent media agency has designs to expand hubs into Asia Pacific and Latin America in hopes of securing more multinational clients.

Media Briefing: Podcasters test different types of paywalls for subscriptions

Podcasters discuss testing out different podcast subscriptions, and how to grow them as a complement (or alternative) to advertising revenue at this year's On Air Fest event.

Future of TV Briefing: A Q&A with Roku’s Sarah Harms about streaming ad measurement

This week’s Future of TV Briefing features an interview with Roku’s vp of ad marketing and measurement Sarah Harms about the streaming ad measurement landscape.

Marketing Briefing: ‘High risk, high reward’ — Understanding the state of social media guardrails

The desire to crack the code of successful social marketing is something that often allows social media managers and strategists a bit more creative freedom — a necessity for a brand to truly find a way to break through.

Media Buying Briefing: IPG and its many challenges (and opportunities)

The holding company is experiencing lots of challenges. But the payoff in the end could be worth the trouble, since it may become the biggest purveyor of principal media.

Digiday+ Research: Site traffic declines are publishers’ biggest concern this year

Traffic declines and the economy: Those were the biggest challenges publishers faced last year, and they'll be on repeat again this year.

Media Briefing: A history of media companies getting into the social platform business, in light of BuzzFeed’s plans

In light of BuzzFeed's plans to launch its own social media platform, the Media Briefing evaluates other media companies' past attempts to do the same.