Digiday+ Research: The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026

Digiday's annual AI report explores how marketers are navigating the opportunities and challenges AI brings as it becomes an indispensable piece in their toolkits.

Future of TV Briefing: 5 ripple effects that will shape the future of TV in 2026

This week’s Future of TV Briefing looks at the trends and developments that will shape the TV, streaming and digital video industry in 2026.

Ad Tech Briefing: CES marks the opening of digital advertising’s (likely) year of consolidation

Platforms including Amazon and Reddit use the Las Vegas-hosted event to muscle in on advertising budgets traditionally controlled by ad tech vendors.

Digiday+ Research roundup: Gen Z news consumption and diversification in the DSP space were 2025’s top trends

As 2025 winds down, we rounded up the biggest trends of the year, based on the data that resonated the most with Digiday's readers.

Ad Tech Briefing: Big Tech won 2025 (even when it lost)

How AI, commerce media and scale reshaped ad tech in 2025 to the benefit of Big Tech.

Media Buying Briefing: Omnicom Media execs begin their pitch outreach ahead of an expected new-business glut 

Omnicom’s acquisition of IPG is only a few weeks old, but its combined offer to the market will soon be put to the test as it meets with consultants. 

Future of Marketing Briefing: Why ‘just good enough’ is generative AI’s real threat to marketers

When characters and mascots are allowed to live inside generative systems, they stop being event-based and start becoming environmental.

Media Briefing: The top trends in the media industry for 2025

This week’s Media Briefing takes a look at the top trends from 2025, from digital advertising revenue performance to AI licensing deals.