Media Briefing: Perplexity’s new ‘trust and transparency’ pitch does little to win over publishers

Perplexity wants to be a trusted partner to publishers, but a growing list of copyright lawsuits are making that a difficult sell.

Future of TV Briefing: How TV-streaming ad sellers are pitching fluidity in this year’s upfront market

This week’s Future of TV Briefing looks at how AMC Global Media, Disney, Paramount, TelevisaUnivision and Warner Bros. Discovery are combining their linear TV and streaming inventory for ad sales.

Ad Tech Briefing: Containerization moves from concept to competition

PubMatic’s launch underscores a broader shift to push decisioning into the supply path.

Media Buying Briefing: Dentsu’s agentic ambitions and how it plays out in the upfronts

Beth Ann Kaminkow and Will Swayne explained how they’re adapting AI into Dentsu’s processes, as well as what to expect in this upfront market that’s getting underway.

Future of Marketing Briefing: OpenAI is working with Skai to bring retail and commerce advertisers into ChatGPT

Like the Criteo deal before it, the idea is to give advertisers a route into ChatGPT inventory through infrastructure they already use.

Media Briefing: As Google traffic ebbs, some publishers see social platforms as real revenue lines 

Publishers are once again leaning on social platforms, but with a different playbook to offset declining Google traffic.

Future of TV Briefing: How AI agents will figure into this year’s upfront negotiations

This week’s Future of TV Briefing looks at the conversations that upfront sellers including Disney, Paramount and Warner Bros. Discovery are looking to have with advertisers regarding incorporating AI agents in ad buys.

Ad Tech Briefing: Agencies reposition for the agentic era

The battle over infrastructure, interoperability and operational control is under way.