Future of Marketing Briefing: Epsilon’s quiet bet against the LLM gold rush

In advertising’s AI race, Epsilon says the winners won’t pick one mode. They’ll orchestrate many.

Pitch deck: How ChatGPT ads are being sold to Criteo advertisers

OpenAI has the ad inventory. Criteo has relationships with advertisers. Here’s how they’re using them.

Media Briefing: As AI search grows, a cottage industry of GEO vendors is booming

A wave of new GEO vendors promises improving visibility in AI-generated search, though some question how effective the services really are.

Future of TV Briefing: How Paramount’s and Warner Bros. Discovery’s ad tech stacks stack up

This week’s Future of TV Briefing breaks down Paramount’s and Warner Bros. Discovery’s ad tech stacks now that the companies seem set (finally) to combine.

Ad Tech Briefing: Criteo named first ad tech partner to OpenAI’s ChatGPT ad pilot

Earlier this week, Criteo confirmed it is the first ad tech partner to integrate with OpenAI’s advertising pilot in the U.S., available in ChatGPT’s free and Go tiers. The move formalizes what the company first hinted at in late 2025 — that large language models would become the next frontier of its commerce media strategy. […]

Media Buying Briefing: The Big Three’s pieces are in place – let’s see who wins

With WPP's strategic transformation announced last week, the battle for holding company supremacy could turn out differently than it's been the last five years.

Future of Marketing Briefing: The case for and against an agency subscription remuneration model

The real problem subscriptions solve isn’t pricing its cost absorption. As AI moves from pilot to scale, agencies are racking up real expenses.

Media Briefing: Without transparency, publishers can’t tell if Google’s Preferred Sources feature benefits them

Six months in, Google’s Preferred Sources promises loyalty-driven visibility, but leaves publishers guessing at the traffic impact.