Marketing Briefing: The case for and against Omnicom acquiring IPG

The combination will have Omnicom leapfrog Publicis and WPP to become the world’s largest holding company, together accounting for $25 billion in annual ad revenue and over 100,000 employees, should the acquisition be approved by regulators. 

Digiday+ Research: Publishers expected Google to keep cookies, but they’re moving on anyway

Publishers saw this change of heart coming. But it's not changing their own plans to move away from tracking consumers using third-party cookies.

Media Buying Briefing: How one independent agency CEO sees the advantages she has over holdcos

Mosaic Media CEO Mary Ann Pruitt believes in the “great equalizer” of programmatic marketplaces, which to her have empowered independents to compete with holding companies on a level they never have before. But it’s more than just programmatic access—it’s the broader tech abilities that are accessible to all agencies

Digiday+ Research: The state of social media marketing (spoiler: Instagram came out on top in 2024)

Digiday+ Research surveyed brand, retailer and agency professionals in 2024 to rank platforms based on usage and spending.

Media Briefing: Publishers’ strategy on Bluesky is TBD

Some publishers are seeing more referral traffic from Bluesky than from Threads already. But both platforms are still "small potatoes" when it comes to referring traffic to their sites.

Future of TV Briefing: Ad-supported tiers are boosting streaming subs, but for how much longer?

This week’s Future of TV Briefing looks at streaming service owners’ latest quarterly earnings reports as well as some recent studies regarding streaming subscriber sentiment.

Digiday+ Research Lifestyle Subscription Index 2024: Time, Vogue and The Atlantic choose between divesting or investing in subscriptions

The 2024 Subscription Index examines and measures publishers’ subscription strategies across several different digital touch points. This third installment of the research series looks at some of the top lifestyle-focused publications in the U.S.

Marketing Briefing: Why marketers aren’t focused solely on ‘use it or lose it’ spending in Q4 anymore

Marketers are asking ad buyers to find more performance-driven ways to spend that will help them hit sales targets rather than simply dumping end-of-year ad dollars.