Digiday+ Research Subscription Index 2025: Subscription strategies from Bloomberg, The New York Times, Vox and others

Digiday’s third annual Subscription Index examines and measures publishers’ subscription strategies to identify common approaches and key tactics among Bloomberg, The New York Times, Vox and others.

Media Briefing: Publishers turn to vertical video to compete with creators and grow ad revenue in 2026

Publishers add vertical video feeds to their sites to boost engagement, attract video ad spend and compete with news creators.

Future of TV Briefing: The streaming ad upfront trends, programmatic priorities revealed in Q3 2025 earnings reports

This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings report indicate about the state of the streaming ad market.

Ad Tech Briefing: The Programmatic Governance Council is a bid to reset power dynamics

As tensions over TID and GPID peak, Tech Lab is convening a council to hash out commercial ground rules.

Digiday+ Research: Where publisher revenue stands with ads, video, content licensing and subscriptions

Digiday+ Research conducted a survey among nearly 40 publisher professionals in Q3. Here is what they had to say about their different revenue sources.

Media Buying Briefing: Understanding 24 Seven’s move to become a mini-holdco with three complementary agencies

The staffing consultancy moved to acquire performance agency Markacy and creative shop Futureman, adding them to tech platform-turned-agency SketchDeck

Future of Marketing Briefing: The tells and flops that will define Omnicom-IPG mega holdco

The real story will sit in how this newly fused entity behaves -- whether it breaks from the patterns that defined both parents or simply scales them.

Ad Tech Briefing: Pragmatism, not idealism, will determine the fate of Google’s ad tech empire

Judge Brinkema signals a cautious, pragmatic path as the curtain begins to fall in the remedies phase of Google's ad tech trial.