Media Briefing: Here are the hurdles to Perplexity’s pitch as the publisher-friendly LLM

Publishers are cautiously optimistic about Perplexity's new revenue share model, but remain concerned about issues of adoption, payment terms and transparency.

Future of TV Briefing: The 2025 glossary

This week’s Future of TV Briefing updates the list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry.

Ad Tech Briefing: $26.8 billion still wasted in programmatic despite MFA crackdown

The ANA’s benchmarking report finds that while SPO efforts are yielding efficiency gains, problematic elements persist.  

Media Buying Briefing: When EQ is just as important as IQ in helping clients grow

Boathouse's appeal is its contrarian streak -- few agencies proudly declare their opposition to the term agency of record, a designation most actually hope to receive from clients.

Media Briefing: Publishers catch new vibes from Meta on AI licensing

Publishers are picking up new vibes from Meta, which they believe signal that the platform may be changing its stance on AI licensing. 

Future of TV Briefing: WTF is co-viewing measurement?

This week’s Future of TV Briefing looks at what co-viewing measurement is and — more importantly — why it’s so problematic.

Ad Tech Briefing: Google readies its last stand in latest antitrust trial

As the ad tech trial of the century enters its final phase, the DOJ and Google unveil their courtroom plays.

Media Buying Briefing: Havas joins race to find answers to clients’ zero-click search queries

Brands are worried about what AI search tools represent them -- and whether that can be measured and influenced.