Media Briefing: The new World Cup SEO playbook: What’s in and what’s out

The World Cup is no longer a guaranteed search traffic bonanza, pushing publishers to rethink SEO and audience strategies.

Future of TV Briefing: Fox finds its programmatic identify in Roku

This week’s Future of TV Briefing looks at how Fox’s acquisition of Roku bolsters the former’s streaming — specifically, programmatic streaming — advertising business.

Ad Tech Briefing: The shifting tides behind Publicis and The Trade Desk’s détente

Plus, the five key questions marketers have to ask about AI platform pitches.

Media Buying Briefing: Breaking down Coca-Cola’s campaign blitz with an eye toward its review

Reading the tea leaves of Coca-Cola’s recent campaigns (and their media spending) reveals its priorities ahead of a huge media and data account review.

Future of Marketing Briefing: Accenture’s Whalar bet: own the room when creator marketing gets complicated

The Whalar deal is Accenture running the same play it ran on programmatic — only this time it got there earlier.

Media Briefing: Publishers put premium video behind the paywall to sell subscriptions

The Wall Street Journal, Fortune and Bloomberg test putting video behind the paywall to drive and retain subscriptions.

D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying

For all the chatter about AI’s impact on marketing workflows and outputs, most marketers have yet to embrace the technology for social media and retail media, according to a Digiday+ Research survey.

Future of TV Briefing: How TV and streaming networks are laying the groundwork for outcome-based buying

This week’s Future of TV Briefing looks at how this year’s upfront sets up for outcome-based buying in future upfronts.