‘The world isn’t going back to where it was’: Publishers grope in the dark for signs of what’s to come

The business side at publishers are preparing for a long winter, and a new world where plans change on a whim and their task is scrambling to catch up.

Managing during crisis: How to cut costs and communicate tough decisions

During the wide-ranging talk, held virtually exclusively for Digiday+ members, former Comscore CEO Bryan Wiener explained which skills --decisiveness, focus and communication -- will make any leader, regardless of how experienced, ready to adapt their companies and come out of the coronavirus pandemic stronger than ever.

Producers pitch clip shows in anticipation of TV, streaming programming gap

With physical productions shut down, clip shows relying on licensed and archival footage have become prized programming.

With ads on hold, agencies face an identity crisis

This is the third of a weekly column about the big changes and challenges facing media and marketing leaders. Be sure to join Digiday+, our membership program, to get access to this column and all Digiday articles, research and more. Like many business owners, the first reaction to the unfolding coronavirus crisis by ad agencies was […]

Why this crisis will further change the job of the CMO

For years, C-Suite executives have seen marketing as a cost center. With coronavirus, they have a test case for how businesses handle those cut costs.

Digiday Research: 73% of ad buyers have clients ‘pausing’ spending

A new survey by Digiday found that 75% of media buyers say their clients are reducing their marketing spend due to the coronavirus. In a separate question, 73% of buyers also said that clients were pausing their marketing expenditure on various channels almost entirely.

As the DTC reckoning accelerates, founders turn to each other for advice and sanity

"The coronavirus outbreak notwithstanding, there were a lot of issues that were spread out through the rest of the DTC ecosystem going into the first-quarter of this year," said Jeremy Cai, founder of Italic, which sells luxury bedding, apparel and handbags. "I feel like we are settling into a new normal in many ways of being conservative," he said.

‘Math doesn’t add up’: Publishers still face tough choices

“Just salary cuts will at most bring the costs down by 10%, at most, I can guarantee,” one exec messaged me.