Digiday Research: 22% of marketers plan to give agency work to consultancies

Twenty-two percent of 73 marketers surveyed by Digiday this April plan to move work from agencies to consulting firms.

‘Difficult to police’: How Unilever is cracking down on fraudulent social media influencers

Only a year since Unilever announced that it was embarking on a large scale cleanup of its influencer marketing ecosystem, it's seen some encouraging results.

Diageo’s cutting the number of publishers it works with to ensure quality

Diageo hosts “media days” in several markets where commercial execs from publishers are invited to discuss their ability to meet 10 criteria.

Untuckit is incubating a startup swimsuit brand

Untuckit and sustainable swimsuit brand Fair Harbor are collaborating on a line of swim shorts, which they started developing in August. For Untuckit the effort is a test a new apparel category, as well as its hand at manufacturing sustainable products.

Digiday Research: Marketers aren’t prioritizing the fight against ad fraud

Digiday polled 100 client-side marketers and found that limiting ad fraud was a lower priority than improving audience targeting or ensuring brand safety.

Discovery has started using its first-party data to target ads across TV, digital

Discovery has created around 100 audience segments using its first-party data to target ads across its linear networks and OTT apps.

Walmart is bulking up its advertising business

Walmart's next move in remaking it image in the Amazon age: muscle up its advertising business.

The Rundown: Brand licensing shows promise for few publishers

BuzzFeed is one of few digital publishers to gain significant traction in brand licensing.