The fallout from Google’s unified-pricing auction changes

Supply-side vendors are mulling about how to mitigate any negative fallout from Google's unified pricing.

Confessions of an agency exec who works with DTC brands: They deny our existence

In this edition of Confessions, one agency exec who works with many DTC companies says that DTC brands always say they did everything in-house, even though they don't. It's done in an effort to create a mystique, says this person.

‘We don’t make a particularly compelling case for it’: Branded content struggles rumble on

Measurement and attribution have always been difficult in advertising, digital or otherwise. But branded content especially has been more of a challenge, with brands struggling to justify their investments in the discipline -- and sometimes, not knowing what they're even looking for. 

Three years after ANA report, holding companies tighten grip on budgets

Of the biggest global media pitches that took place last year, 19 of 22 went to either GroupM, Omnicom Media Group or Publicis Media.

‘You give an inch and they want a mile’: Extended payment terms are still a problem for agencies and vendors

Major marketers have extended payment terms over the last decade with a number asking for 120-days. Though, some marketers are now asking for longer. While some say the trend isn't as widespread as it has been reported the question of extended payment terms isn't going away anytime soon.

What data privacy regulation pressure on Google means for ad tech

Media and advertising executives are divided on what knock-on effect that may have to the rest of the market should Google’s products become increasingly data-privacy watertight .

Confessions of a broadcaster exec on video viewability issues: ‘We’re losing 10% of monthly revenue’

For the latest installment of our Confessions series, we spoke to a senior broadcaster executive about losing hundreds of thousands of pounds a month courtesy of viewability measurement issues.

‘You care more about your user experience than we do’: Insights from the Digiday Video Summit Europe

On stage and at the Guinness bar, chat ranged from how publishers weathered platform algorithm changes to new ideas for on-site monetization.