How the future of TV and streaming has – and hasn’t – been reshaped so far by 2020

The coronavirus crisis has not resulted in a sweeping overhaul of the TV and streaming industry. But, while some changes are unlikely to stick, others may not yet be apparent.

‘We are permanently in beta’: European sports broadcasting is still in a coronavirus-forced state of reinvention

With a jammed schedule, advertising revenue strains and a more sterile in-stadium atmosphere, sports broadcasting flexibility is being put to the test.

‘2020 has been the year of contingency plans’: The new norms of marketing

Six months into a paradigm shift in marketing due to on-going crises, marketing leaders say that many of the coping changes put in place are here to stay.

DTC brands are rethinking their ‘never-go-on-sale’ rule

DTC startups who have prided themselves on either never offering sales, or only offering them on Black Friday, are throwing their playbooks out the window.

‘There wasn’t a huge shift’: TV upfront market did not undergo expected overhaul this year

TV upfront became more pliable this year, but the traditional model largely remained in place with most advertisers sticking to the traditional broadcast-year window.

‘It’s the first time they’re listening’: Apple is striking a more conciliatory tone with the ad industry

After giving publishers more time to adapt to its app privacy change, Apple has also agreed to meet with ad industry bodies to discuss concerns about the update.

‘We have the capability’: How the coronavirus crisis has accelerated advertising’s shift to agility

Over the last six months, the movement to reshape advertising to actually be agile, nimble and flexible has no longer been an abstract idea but a necessary reality accelerated by the multiple crises.

After record sales, DTC startups are focusing on retention

Retention is an important focus for DTC startups year-round. But, with many customers buying some types products online for the first time during the pandemic, DTC startups have a unique opportunity to convince those first-time customers to stick with e-commerce.