Digiday Research: 54% of marketers say they allocated more ad money to Instagram this year

Retail media has been buzzed about this past year but marketers aren't yet confident in its success.

Digiday Publishing Summit Event Briefing: Why publishers need to think like gyms to retain subscribers

At this week's Digiday Publishing Summit Europe in Budapest, Hungary, executives discussed how they are looking to diversify their sources of income and the inevitable pain points that come with that exercise.

How niche streaming services thrive in the land of giants

As Netflix, Disney, Apple, WarnerMedia and NBCUniversal take aim at one another, genre-centric SVOD services aren’t sitting out the fight.

The Rundown: Advertisers mull how much digital advertising is too much

Here we go again: Once again, the effectiveness of digital advertising is being questioned, and once again advertisers are restricting spending in some areas over concerns their investments aren’t working properly. This time, its sportswear brand Adidas that’s weighing up the price of precision online. 

Digiday Research: Reader revenue is the top publisher priority for 2020

Growing direct reader revenue remains the biggest priority for publishers heading into 2020.

Ad buyers view Amazon warily: Insights from the Digiday Media Buying Summit

Media buying is under pressure. Ad agencies of all sizes are worried about more scrutiny on what they do, keeping up with changing technologies and the evolution of platforms and are particularly focused on talent issues. At the Digiday Media Buying Summit, 200+ agency leaders gathered to discuss these challenges and find solutions. Here’s what we learned.

The Rundown: Barstool Sports has sold 1m bottles of pink lemonade vodka

Just six weeks after a Barstool-branded, pink lemonade-flavored vodka called the Pink Whitney hit the market, Barstool has sold 1 million bottles of the stuff, CEO Erika Nardini told a room full of ad buyers Tuesday, shipping 100,000 cases in less than two months.

Digiday Research: Digital publishers still see growth in direct-sold display ads

Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them.