Digiday+ Member Exclusives
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How Extinction Rebellion is using social media and marketing to grow a movement
Extinction Rebellion, a global group of climate change activists known for fighting climate change with non-violent direct action, uses social media and marketing to help garner attention for the movement.
March 18, 2020 -
Child’s play: The streaming wars have come for the children
To hang on to adult subscribers, streamers including CBS All Access and HBO Max are stocking up on kid- and family-friendly programming.
March 17, 2020 -
Omar coming yo: In quest for more engagement, ESPN bets on Omar Raja
House of Highlights creator Omar Raja has a new job at ESPN. Are the two ready to be married?
March 16, 2020 -
Digiday Research: Publishers prioritize direct-sold ads heading into the second quarter
Our six-month benchmarking survey found that 53% of publishers said direct-sold advertising is a large or very large source of revenue for them. Programmatic ads are a large source of revenue for 35% of publishers, while video advertising is for 28%.
March 12, 2020 -
Video creators cede mid-roll ad placement control to Facebook
Media companies and creators have found that manually managing their Facebook videos’ mid-roll ad placements has not helped -- and in some cases, hurt -- their revenue.
March 11, 2020 -
‘Leave the BS in the past’: Why many publishers aren’t mourning the death of the third-party cookie
Life after the third-party cookie might look like life before the third-party cookie. And maybe that’s not such a bad thing.
March 10, 2020 -
Digiday Publishing Summit Europe Event Briefing: Life after the cookie
At this week’s Digiday Publishing Summit Europe in Dubrovnik, Croatia, publishing executives discussed what life might look like after the third-party cookie and how they are diversifying their revenue streams beyond traditional ads.
March 6, 2020 -
The loss of tracking cookies is fueling the importance of email newsletters
"Publishers will get more sophisticated, newsletters now are fairly blunt instruments."
March 4, 2020