Digiday+ Member Exclusives
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Mall rats: Gen Z shoppers are rerouting the future of physical retail
As “retail apocalypse” rumors continue to fly, teenagers are reviving shopping centers’ foot traffic. Among the draws are a social experience, immediate gratification, a personal branding opportunity and a much-needed break from their mobile phones.
March 27, 2020 -
Media enters the realm of unknown unknowns
In conversations with several media executives in the past 10 days, we are now firmly in the grip of the known unknowns and unknown unknowns.
March 26, 2020 -
As the concept of a summer job changes, businesses seek to woo Gen Z
There's more ways than ever for teens to make money. Some teenagers are foregoing the typical 20 hours per week part-time job in favor of starting their own side hustles, like promoting sponsored content on their Instagram pages or selling secondhand clothes.
March 26, 2020 -
Digiday Research: With ad businesses suffering, publishers turn even more to subscriptions
The impacts of the coronavirus outbreak are still just beginning to be felt on the economy. In media, the global pandemic has meant a forecasted drop in ad revenue and event revenue for publishers. About 88% of them say they will miss their forecasts for the year.
March 25, 2020 -
The new athletes: Professional esports players are becoming style icons
On a cold day in early February, thousands of people crammed themselves into the Hammerstein Ballroom in New York City and spent two hours cheering (and jeering) as 12 people played video games on a stage. It was one of the first matches of the season for the Overwatch League — essentially the NBA for […]
March 24, 2020 -
Despite relaxing paywalls, publishers like Bloomberg, WSJ and The Atlantic see subscription spikes
In the U.S. digital subscriptions rose 63% in the past week compared with the same period the year before.
March 24, 2020 -
‘There is no long term now’: Why this crisis isn’t like previous financial downturns
“In all the conversations I have had, [with business leaders], there is no long-term now: it’s a total focus on the short-term,” said S4 Capital executive chairman Martin Sorrell. “All bets are off.”
March 24, 2020 -
Digiday Research: 88% of publishers say they will miss forecasts this year
The coronavirus outbreak is rollicking the entire world. But as massive shifts occur in how people work and live, the second-order business effects on companies are also beginning to be felt. In a new survey examining business confidence, Digiday Research found that 88% of publishing executives surveyed expect to miss their business goals this year due to the outbreak.
March 23, 2020