Why WarnerMedia still has so many HBO-branded streaming services: a study of a branding and distribution headache

WarnerMedia's knot of HBO-branded streamers is the result of HBO's past efforts to expand into streaming.

How Crocs is keeping its marketing strategy active on social

Crocs' marketing strategy has needed to change from the norm, given the current climate, however having three months to get the team's feet back on the ground, EMEA marketing director Yann Le Bozec said that they are prepared for the new normal.

‘This is one of the quick things you can do:’ The ad industry reconsiders terms like ‘blacklist’ and ‘whitelist’

'“It’s a sort of institutional microaggression. People don’t realize constantly associating black with [a] negative is insidious and tiring,' said communications consultant Tanya Joseph.

‘Never given a clear path forward’: Black employees say it’s hard to get to middle management at agencies

Without being set up for success at agencies, Black employees often don’t make it to middle management.

Digiday Research: 74% of publishers have seen ad CPMs drop

About 74% of 127 publishing executives surveyed by Digiday this month said the crises have driven ad CPMs down, while 75% said they’ve had difficulty in ad sell through. Programmatic ad CPMs have been driven down between 10% and 20%, with some publishers choosing to reduce inventory instead of selling it at an extremely low rate.

As calls for improving diversity increase, many VCs are silent

Over the past two weeks, there's been a flood of direct-to-consumer startups issuing statements about steps they will take to better support the black community, and build more diverse companies. But venture capitalists have remained largely quiet.

Bottom-up revolt: How media’s ‘super-empowered individuals’ will drive change

The rank-and-file in media organizations aren't waiting for change; they're forcing it directly.

How Bloomberg Media is managing churn and retaining subscribers

In order to ensure that not only the number of subscribers increases but subscription revenue increases as well, Bloomberg's global head of subscriptions & consumer marketing, Lindsay Horrigan, said that her team implemented a lot of experimentation.