Boring beats sexy in media’s new reality

Those who emerge intact and well-positioned on the other side are those that focused on the business fundamentals.

How the Washington Post is preparing for the end of the third-party cookie

In the latest edition of the Digiday+ Talks, WaPo's Jarrod Dicker discusses the offensive and defensive strategies that publishers can take on right now in order to prepare for the death of the third-party cookie.

Why the coronavirus crisis won’t radically change the TV ad buying system

Switching to audience-based buying would risk devaluing TV networks' programming and choking off the funnel for brand advertisers.

The latest big transparency report again shows ad tech is a mess

Google's move to eliminate third-party cookies in Chrome will unravel the Byzantine ad tech daisy chain -- in a way that's needed.

Digiday Research: Influencer marketing is taking a hit

Despite cleanups, crackdowns and a better understanding of the industry, influencer marketing is one of the most confusing and murkiest industries, according to a new Digiday survey of 60 brand execs responsible for marketing expenditure.

Faster, cheaper and a lot less fun: Rethinking the agency business that emerges on the other side

In a matter of weeks, marketers and agency execs have already adapted to a new normal of working from home, hopping on Zoom and doing virtual pitches. Those changes to the day-to-day process have given a sense of how work can go on in a crisis. Moving beyond the current moment to understand what the […]

DTC brands are sitting out the first wave of store re-openings in Texas

By and large, DTC startups are not rushing to open their doors in Texas, where retail stores are now allowed to re-open with 25% capacity.

‘The industry will be transformed’: The FT’s guide to making money from virtual events

Orson Francescone, managing director of FT Live, said he can “see a route to us delivering what we thought we were going to deliver” at the beginning of the year.