How Overtime is building sports media for Gen Z

In order to grow a substantial Gen Z audience, the content has to feel like it's coming from a friend, but beyond that, the media company also has to engage with the audience as if it were their friend too.

Ad tech is in denial about Apple’s new app privacy rule

Some ad tech companies are determined they'll find a solution to Apple's recent IDFA updates -- threading more confusion into an already conflicted landscape.

Digiday Research: What return to the physical office looks like for media workers — fewer meetings, less snacks

A new Digiday survey found that for 42% of media industry workers, the company hasn’t said anything concrete about when they’re expected to return back to the office.

Facebook in the age of revolt

Facebook's stalemate with advertisers is likely to stretch on as both sides dig in.

After a quiet three months, DTC brands resume launches

After months of Instagram posts about how "we're all in this together," and turning their factories into production centers for masks, direct-to-consumer brands are finally starting to return to business as usual. That's particularly evident by the number of new startups entering the market.

‘Allow the creators to create’: EOS hands influencers the wheel to drive effectiveness of its TikTok campaigns

In the latest Digiday+ Talk, Soyoung Kang talked about EOS's relationship with TikTok's creative influencers and how her team has used its paid TikTok campaigns to drive organic growth on its own channel.

The boycotters’ Faustian bargain: The dilemma of when to resume advertising on Facebook

Any marketer that’s made the decision to potentially forego revenue and vocally announce a Facebook ad suspension now faces a second dilemma: When will the conditions be right to return?

‘Are you going to put people over profit?’: As Facebook boycott continues, DTCs still running ads on the platform in a tricky spot

The Facebook boycott is part of a larger cultural shift towards a more “values-based consumerism.”