How DTC startups fall flat in marketing their values

Direct-to-consumer startup founders have found themselves in a number of unprecedented situations over the past three months -- from having to keep their company afloat while stores were closed to having employees confront them about racism within the company. Many of these same startups have also found themselves in hot water for how they responded to these situations. The issue at hand is simple: customers feel like these companies aren't practicing what they preach.

Why advertiser ‘revolts’ never sway Facebook

With 7 million advertisers, Facebook is simply too big to be shamed by some uppity advertisers. What’s more, advertisers often need Facebook (and Google) more than vice versa.

Bright spot: Meredith sees programmatic ad prices rebound to higher than pre-coronavirus levels

There is a light at the end of the tunnel for publishers who are taking action and changing up their programmatic strategies.

As coronavirus restrictions lift, show makers prepare a gradual return to production

Smaller crew sizes, staggered lunch breaks and separate coronavirus-related budgets are among the measures that producers are adopting.

Why this latest Facebook advertiser ‘boycott’ may be different

A planned advertiser boycott in July will expose Facebook to yet another test of its mettle at a time when society is divided and marketers are more emboldened than ever to take a stand on societal issues.

Digiday Research: 62% of publishers report late payments

A new Digiday survey found that for a quarter of publishers, payments are delayed under two weeks, while for 17%, delays are between two weeks and 30 days. For 20% of publishers, delays stretch past 30 days.

‘D&I execs should report to the CEO’: As agencies examine diversity, execs point to the current limits of the chief diversity officer

In recent years, agencies have touted D&I initiatives, with some hiring chief diversity officers to not only help improve the diversity of their agencies but to better the culture to be more equal and inclusive for agencies.

As cities reopen, the DTC store strategy is changing

For digitally-native brands, Soho has often been the first place for digitally-native startups to open stores. Now, it's a ghost town, and is indicative of the challenges DTC brands will face going forward in plotting out their physical retail strategies.