In a crowded holiday advertising market, DTC brands are rethinking their digital strategies

In conversations with a handful of direct-to-consumer startup executives about their holiday marketing plans, the biggest concern cited was figuring out when was the right time to run holiday ads.

Digiday Research: Agencies are voting for Biden, but they don’t expect his victory to boost ad spending

Media, marketing and retail professionals think a Biden presidency would be better for the economy than another Trump term.

‘Sleeping giant’: How Google stands to shake up the connected TV platform war

Google’s updated Chromecast and new Google TV interface signals the tech giant is ready to rival Amazon’s and Roku’s CTV dominance.

‘Tired of hearing we don’t exist’: How ad execs are debunking the myth that so few Black and non-Black people work in advertising

With the renewed focus on diversity and inclusion at agencies, there’s been a push from Black execs to debunk the lack of talent in the pipeline myth.

‘Flying blind’: How DTC CEOs are preparing for the holidays

Despite experiencing record e-commerce sales during the coronavirus, DTC CEOs are trying to prepare for how to handle some worst-case scenarios over the holidays.

‘This was the zeitgeist year’: How TV networks sold advertisers on streaming in this year’s upfront

During this year’s upfront negotiations, some TV networks discounted their streaming ad rates by 10% to 20% in order to offset linear declines.

Back in the fold: For many advertisers, just a commitment from Facebook to change is enough to return

Facebook has made several commitments to change the way it handles hate speech on its platform — but we've yet to see many of them in action.

‘Truly integrated’: As an unusual school year commences, agencies are aiming to help working parents more than ever before

Agencies, which have long had reputations as difficult work environments for working parents, are adapting to be more flexible for parents this year.