Media Buying Briefing: Publicis wins Walmart’s U.S. business, so how soon before the retailer is on TikTok?

Publicis wins Walmart's U.S. business, so how soon before the retailer is on TikTok?

Media Briefing: Following Google’s cookie-killing extension, publishers focus on confronting Apple’s Safari problem

This week's Media Briefing looks at how publishers are hoping that Google's third-party cookie postponement creates a window of opportunity for the digital advertising industry to deal with the limitations of Apple's Safari browser.

Digiday+ Research: Publishers have scaled back their third party cookie prep

No longer in a race against time, publishers are considerably less worried about life after third party cookies.

Marketing Briefing: With agencies and brands hiring at the same time there’s now a ‘war for talent’

If you ask marketers or agency execs to characterize the current job market for employers you’ll hear some version of how “brutal” it currently is.

Media Buying Briefing: It’s too soon to declare RIP to the RFP, but some are agitating for change

Can agencies and their would-be clients change the arduous RFP process? Do they even want to? The answers are maybe and mostly yes.

Media Briefing: Delta variant disrupts media companies’ office return timelines, employees’ preparations

In this week's Media Briefing, publishing reporter Sara Guaglione looks at how the Delta variant is complicating media companies' office return plans and employees' preparations for exiting work-from-home life.

Future of TV Briefing: The pandemic-era programming hall of fame

The Future of TV Briefing this week recaps the projects from the past year that serve as a time capsule for pandemic-era production.

Marketing Briefing: Zenni’s vp of growth marketing on making the switch to ‘bite-sized’ planning windows due to Covid

To get a sense of how one brand marketer managed those shifts for a growing brand, Digiday caught up with direct-to-consumer eyewear brand Zenni’s vp of growth marketing, Courtney Fadjo Biro.