Marketing Briefing: With agencies and brands hiring at the same time there’s now a ‘war for talent’

If you ask marketers or agency execs to characterize the current job market for employers you’ll hear some version of how “brutal” it currently is.

Media Buying Briefing: It’s too soon to declare RIP to the RFP, but some are agitating for change

Can agencies and their would-be clients change the arduous RFP process? Do they even want to? The answers are maybe and mostly yes.

Media Briefing: Delta variant disrupts media companies’ office return timelines, employees’ preparations

In this week's Media Briefing, publishing reporter Sara Guaglione looks at how the Delta variant is complicating media companies' office return plans and employees' preparations for exiting work-from-home life.

Future of TV Briefing: The pandemic-era programming hall of fame

The Future of TV Briefing this week recaps the projects from the past year that serve as a time capsule for pandemic-era production.

Marketing Briefing: Zenni’s vp of growth marketing on making the switch to ‘bite-sized’ planning windows due to Covid

To get a sense of how one brand marketer managed those shifts for a growing brand, Digiday caught up with direct-to-consumer eyewear brand Zenni’s vp of growth marketing, Courtney Fadjo Biro.

Digiday Research: The pandemic sped the wrong things up for publishers

Publishers are now much more reliant on direct-sold ads, and at an industry level, diversification strategies have made little progress.

Media Buying Briefing: Artificial intelligence ‘is gonna ruin the world… and then we adapt’

A look at the different ways artificial intelligence is wending its way into media planning and buying.

Media Briefing: As student athletes begin signing brand deals, sports publishers want in

Sports publishers are building new franchises that will connect the newly available student athletes with advertisers.