Here are the five major forces and trends that will shape the future of TV in 2021

How exactly 2021 will shape the future of TV is anyone’s guess. But here are the major factors that will affect its formation.

‘Focus on flexibility will continue in 2021’: Heading into the New Year, advertisers remain cautious

Advertisers are still focused on the performance of their brands and wary of spending more on advertising than necessary to maintain that performance, according to media buyers.

Digiday Research: Nearly one third of agencies grew their headcounts in 2020

Despite some initial plunges in the first and second quarters, agencies largely kept their head counts or increased them in 2020.

Digiday Research: 53% of publishers offered new ad products this year

More than half of all publisher survey respondents said they increased the number of ad products and services they offered in 2020.

Digiday Research: Almost half of publishers experienced layoffs in 2020

The media industry lost more jobs in 2020 than it did in 2008 or 2009.

How the future of TV was reshaped by 2020

Streaming became the centerpiece. The TV ad market became flexible. Production became remote. And Quibi became the first casualty of the streaming wars.

‘Shift to digital’: Changes to the business marketers and agency execs expect to continue long after 2020

Marketers and agency execs expect the use of influencers as well as the need to master ecommerce to continue next year.

A cautionary tale: What the FTC’s attempt to block P&G’s Billie acquisition means for CPG startups

Thanks to record e-commerce sales, it’s been a good year for direct-to-consumer founders. Except, maybe, for founders of direct-to-consumer razor startups.