Marketing Briefing: How marketers and agency execs are approaching vaccine awareness campaigns

Marketers and agency execs are taking more care with the language and strategy of campaigns due to the politicization of the vaccine.

Case Study: How BMW Group broke into the esports market

After successful gaming activations, BMW Group is leaning even further into the space as the pandemic pushed new players online.

Media Briefing: How publishers are pushing podcasts to new audiences

Podcast listening has rebounded from an initial pandemic-induced dip. But publishers still have work to do to attract more people to their shows.

Future of TV Briefing: The pandemic will not be televised

TV and streaming show makers are trying to gauge what types of programming a post-pandemic audience will and won't be interested in watching.

Marketing Briefing: With Cannes Lions once again virtual, the ‘networking and dealmaking is likely the biggest casualty’

The promise of another virtual event when many execs are Zoomed out and feel like it’s impossible to unplug from daily work for a virtual event has some questioning what attendance or networking will be like.

Media Buying Briefing: Buyers may have more to spend, but they’re looking for flexibility in video investments

Heading into the NewFronts and TV upfronts, media buyers need linear TV to get its audience estimates right this year as digital/streaming stand to gain.

Media Briefing: Gimme data control, say publishers to identity tech firms

Many publishers are protective of their precious audience data and want to make sure it will be valued fairly by identity tech firms.

Future of TV Briefing: How TV shows, movies are managing their returns to production

TV and movie productions may not fully resemble pre-COVID sets, but the finished projects should bear little semblance with the Zoom-shot shows that sprung up in the early days of the pandemic.