‘Shift to digital’: Changes to the business marketers and agency execs expect to continue long after 2020

Marketers and agency execs expect the use of influencers as well as the need to master ecommerce to continue next year.

A cautionary tale: What the FTC’s attempt to block P&G’s Billie acquisition means for CPG startups

Thanks to record e-commerce sales, it’s been a good year for direct-to-consumer founders. Except, maybe, for founders of direct-to-consumer razor startups.

‘Burn the boats’: TV networks playing with fire in streaming pivots

WarnerMedia appears to evince boat-burning at its brightest but is actually taking care in alighting its linear TV business.

‘Impossible to say’: Marketers struggle with logistics and divining what Super Bowl ad themes will click with consumers

Aside from making a decision later than usual, the biggest change for Big Game advertisers has been figuring out the logistics of doing the commercial shoot.

DTC brands are preparing for nightmare holiday shipping delays and out of stocks

After surviving the Black Friday rush, direct-to-consumer brands have a new challenge at hand: how to ensure their holiday sales aren't hampered by long shipping delays and going out of stock on certain items

‘Improving your ability to cancel’: How advertisers have back-loaded flexibility into their upfront deals

Underlying this year’s upfront deals is a volatility that may not manifest until the first or second quarters of 2021 when some advertisers will have more opportunity to back out of their commitments.

‘Cyber Monday has become Cyber November’: How the digital shopping day’s evolution is affecting marketers

Even if it’s a logical move to stretch out discounts typically reserved for Cyber Monday, it can create a more difficult environment for marketers.

‘I don’t know if it’s ever going to die’: Advertisers grapple with the GRP’s grip on the TV and streaming ad market

The GRP must die; long live the GRP. Gauging ad effectiveness per how many people in a demo it reached is an imperfect approach — but proven one.