Future of TV Briefing: How the future of TV shaped up in 2021

The Future of TV Briefing this week looks back at some of the biggest developments in TV, streaming and digital video industry in 2021.

Marketing Briefing: ‘Skipping steps’: Why advertisers may reconsider responsive, real time advertising post Peloton ad

Questions abound: Will this change how quickly advertisers — known for being risk averse and slow-moving — move?

Digiday+ Research: Independent agencies bear the cost of data collection

While many independent agencies do not collect data on behalf of their clients, a substantial percentage that do not pass the cost on to clients.

Case Study: How SuperAwesome helped brands and developers engage young audiences safely in 2021

With virtual spaces becoming a playground for under-18 internet users, brands and platforms have adapted accordingly.

Digiday+ Research: Many publishers can’t reach most of their audience with alternate identifiers

Most publishers agree that alternate identifiers will play a crucial role in their businesses after the deprecation of third-party cookies.

Media Buying Briefing: Engine’s global CEO explains how downsizing led to newfound growth

Kasha Cacy's holding company experience taught her that when you become too big and unwieldy, you lose the ability to be nimble and responsive.

Media Briefing: How publishers plan to step up their podcast strategies in 2022

In this week's Media Briefing, media reporter Sara Guaglione looks at how publishers are planning to scale up their podcast businesses in 2022.

Future of TV Briefing: In 2021, TV, streaming and video productions returned to business as usual and became unusually busy

The Future of TV Briefing this week looks at how TV and digital video producers have settled into a new normal in 2021.