Marketing Briefing: ‘Build for the future’: Marketers and agency execs want to make their advertising work for social commerce

Marketers need to tweak their overall marketing approach to account for a world where someone may not ever click out of a social app to their site to buy something, according to marketers and agency execs. 

Media Buying Briefing: Overheard at the Media Buying Summit

Agencies are struggling with internal issues as lack of flexibility, compensation, diversity of talent, training and work-from-home versus in-office.

Media Briefing: Publishers rail against opening up their first-party data in a post-cookie world

This week's Media Briefing covers one of the biggest talking points during last week's Digiday Publishing Summit.

Case Study: How Dotdash Meredith is reorganizing after the merger

Nearly four months after the merger, Dotdash Meredith shares how its integrating its teams and platforms.

Future of TV Briefing: Why original programming has yet to become a priority among FAST channel operators

This week's Future of TV Briefing looks at why TV networks are content with not yet making meaningful pushes into original programming for their channels on free, ad-supported streaming TV services.

Marketing Briefing: As brands increase prices citing inflation, marketers work to figure out how to communicate those hikes

Communicating price increases – whether or not they are truly due to inflation – is top of mind for some marketers, agency execs and industry observers.

Digiday+ Research: Publishers stick with 2020 revenue priorities, meh on the metaverse and emerging tech

Publishers have returned to their pre-pandemic revenue priorities of direct-sold, subscriptions and branded content. And they have little use for emerging tech.

Media Buying Briefing: Attention metrics show potential at top and bottom of marketing funnel

Attention metrics essentially tries to evaluate how much actual attention is paid to ad messages, going beyond viewability as a sufficient gauge of interest or value.