Future of TV Briefing: How Hollywood is overcoming its resistance to embracing creators

The pace with which TikTok stars have landed TV shows and movie roles shows how creators have become a cornerstone of the entertainment industry.

Pitch deck: How Apple approached advertisers its first ads business

To understand the trials and tribulations of iAd, here’s a closer look at the pitch deck the company used in 2015 to loosen advertisers' pursestrings.

Marketing Briefing: Now that iOS 14 has arrived, the uncertainties surrounding its impact become clear

While media buyers say they’ve done what they can to manage the potential impact of the iOS 14 update, on-going uncertainty has led to a feeling of 'we’ll figure it out when it comes.'

Digiday Research: The in-person business events comeback is going to be steady

Producers hoping for the return of in-person business events may have to wait through the summer, at least.

Media Buying Briefing: While some see in-housing slowing down, one new player is looking to move in with brands

While some are cooling on the in-housing trend You & Mr. Jones has launch You & Mr. Jones Media to create “residencies” for clients.

Amazon U: Video Advertising Recap: Best practices for livestreaming and in-search videos

For Digiday+ members, most people think Amazon's advertising revolved predominantly around search. But the e-commerce giant's tentacles expand in many other directions. At Modern Retail's Amazon U event, we drilled down on video advertising. Here are the top insights.

Media Briefing: How a wave of independent authors is spawning more media co-ops

The past week has seen a flurry of headlines showing how individual authors are trying to work together, either in the form of co-ops, collectives or bundles.

Media Buying Briefing: As gaming explodes as an ad medium, media agencies aim to level up

Media buyers are ramping up their efforts to guide clients through the exploding but complex world of marketing in gaming.