Media Briefing: How publishers are seeking to stretch their subscriber funnels

In this week’s Media Briefing, media editor Kayleigh Barber looks at how publishers like The New York Times and The Daily Beast are exploring new ways to extend the lifetime value of their subscribers, including those who are not yet subscribers.

Future of TV Briefing: Why OTA TV networks should be advertising in the Super Bowl

This week's Future of TV Briefing looks at the image issue that over-the-air TV network owners need to confront.

Marketing Briefing: Why marketers are using sweepstakes, prizes to gamify their Super Bowl advertising

While sweepstakes prizes are nothing new – marketers, especially those without a spot airing during the Big Game, have used the chance to win something to get consumer attention around the Super Bowl for years – adding an interactive, gamifying element to the mix seems like it may become a more popular approach this year. 

Digiday+ Research: Nearly half of publishers think they’ll lose staff to the Great Resignation in 2022

More than 40% of publishers said they lost talent to the Great Resignation in 2021.

Media Buying Briefing: Media by Mother’s Dave Gaines seeks out a new generation of talent to handle the ’90-second manifesto’

The indie media agency, an offshoot of creative agency Mother, has picked up new clients, who intentionally are not behemoths with extraordinary demands, per Gaines.  

Media Briefing: Web publishers confront cookie-related measurement shakeup — and cross-screen measurement opportunity

This week’s Media Briefing looks at the other measurement overhaul underway and why web publishers and TV networks may want to work together to establish cross-screen measurement.

Future of TV Briefing: TV’s measurement overhaul hinges on universal support

This week's Future of TV Briefing looks at why universal support for multiple measurement providers will matter for the TV advertising industry to complete its measurement makeover.

Digiday+ Research: Nearly two thirds of independent agencies added more capabilities in 2021

The percentage of agencies that expanded their services was more than twice as big as the percentage whose offerings did not change.