Digiday Research: Publishers have checked out on platforms

As platform audiences continue to swell, their ad products mature and advertisers continue to pour money into them, publishers today consider most platforms neither a valuable source of revenue nor an important channel for brand-building, new Digiday Research reveals.

Media Buying Briefing: Agency holding companies are busy trying to advance DE&I efforts, but take divergent paths to get there

Agency holding companies continue to push DE&I initiatives, but are taking different pathways to achieve their goals.

Media Briefing: How media companies’ DE&I efforts, office return statuses are affecting hiring

This week's Media Briefing looks at how issues like diversity, equity and inclusion and office return statuses are factoring into media companies' ability to hire people.

Future of TV Briefing: Instagram is taking a ‘mix and match’ approach to money-making tools for video makers

As a digital video platform, Instagram has not necessarily carved out a niche among video publishers and individual video creators. But that may be becoming more of a feature than a bug.

Marketing Briefing: ‘Trifecta of industry buzz’: Marketers remain bullish on TikTok despite rising costs

Ad buyers say that it’s not surprising that TikTok is upping the cost of its premium ad units as the platform has grown in popularity and shown it can have an impact on culture.

Media Buying Briefing: Synthetic experiences outgrow their novelty status as they attract more brands

As time spent in video games rises, so do synthetic experiences that attract younger audiences. Brands are jumping in too.

Media Briefing: Publishers are polling site visitors for first-party data

A growing number of publishers are trying to solve their first-party data problems by literally asking as many questions as possible.

Future of TV Briefing: Digital video and commercial productions are approaching normalcy

Digital video, commercial productions have returned to shooting inside and have been expanding crew sizes. However, producers plan to keep many protocols in place until the pandemic is over.