Digiday+ Member Exclusives
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Media Buying Briefing: How will media agencies react when programmatic is put under the microscope?
Media agencies both applaud and hold their breath as the ANA issues an RFP to seek transparency in the programmatic supply chain.
May 3, 2021 -
Media Briefing: How news coverage has changed during the Biden administration’s first 100 days
Under the Biden administration, the news cycle has returned to a more regular rhythm, allowing news organizations to do more enterprise reporting.
April 29, 2021 -
Future of TV Briefing: How Hollywood is overcoming its resistance to embracing creators
The pace with which TikTok stars have landed TV shows and movie roles shows how creators have become a cornerstone of the entertainment industry.
April 28, 2021 -
Pitch deck: How Apple approached advertisers its first ads business
To understand the trials and tribulations of iAd, here’s a closer look at the pitch deck the company used in 2015 to loosen advertisers' pursestrings.
April 28, 2021 -
Marketing Briefing: Now that iOS 14 has arrived, the uncertainties surrounding its impact become clear
While media buyers say they’ve done what they can to manage the potential impact of the iOS 14 update, on-going uncertainty has led to a feeling of 'we’ll figure it out when it comes.'
April 27, 2021 -
Digiday Research: The in-person business events comeback is going to be steady
Producers hoping for the return of in-person business events may have to wait through the summer, at least.
April 27, 2021 -
Media Buying Briefing: While some see in-housing slowing down, one new player is looking to move in with brands
While some are cooling on the in-housing trend You & Mr. Jones has launch You & Mr. Jones Media to create “residencies” for clients.
April 26, 2021 -
Amazon U: Video Advertising Recap: Best practices for livestreaming and in-search videos
For Digiday+ members, most people think Amazon's advertising revolved predominantly around search. But the e-commerce giant's tentacles expand in many other directions. At Modern Retail's Amazon U event, we drilled down on video advertising. Here are the top insights.
April 26, 2021