Future of TV Briefing: How programmatic may shake up the traditional upfront model this year

This week’s Future of TV Briefing looks at how programmatic advertising may play a more central role in this year's upfront deals.

Digiday+ Research: Publishers come out on the side of hybrid work as the pandemic dust settles

Being in the office full time might be a thing of the past for publishers, who voiced a clear preference for a hybrid-style workforce.

Marketing Briefing: Coca-Cola and other major marketers enter ‘test and learn’ phase with generative AI

Many major marketers like Coca-Cola are asking agencies how they can use generative AI technology. But most are not creating consumer-facing work with generative AI just yet.

Media Buying Briefing: How Traction evolved into a marketing accelerator, and what that means

Adam Kleinberg transformed Traction into what he’s dubbed a “marketing accelerator” by cutting away much of the full-time staff into a lean, freelance-driven operation that houses a bullpen of subject matter experts.

Digiday+ Research deep dive: YouTube holds strong as a reliable marketing channel for agencies and brands

YouTube might not be considered the most exciting marketing channel out there, but brands and agencies see the platform as a reliable marketing channel that delivers consistent success.

Media Briefing: What to expect at the Digiday Publishing Summit

As DPS draws nearer, top pain points for publishers are coming to light.

Future of TV Briefing: How soft will this year’s TV upfront cycle be? Timing will tell

This week’s Future of TV Briefing looks at TV network executives’ expectations for this year’s likely softer upfront cycle.

Marketing Briefing: U.S. marketers prepare contingency plans amid potential TikTok ban

The likelihood of a ban is still up in the air, marketers and agency execs say, which is why some are simply taking a wait and see approach while others are preparing contingency plans.