Marketing Briefing: TikTok’s Smart Performance Campaigns show platform’s automation push

Amid broader push by social media channels to automation.

Digiday+ Research: 80% of agency pros would choose a hybrid work schedule

Last summer, nearly half of agency pros said they had gone back into the office full time. But in reality, agencies have settled into a decidedly hybrid way of work.

Media Buying Briefing: Reddit expands outreach to independent agencies as its ad revenue rises

Reddit has upped its ad game in the last few years, landing partnerships with the major holding companies. Now it's reaching out to the major indpendents and offering a raft of new tools and products.

Digiday+ Research deep dive: Publishers are still piecing together the events puzzle post-pandemic

Publishers are still working out the best approach to their events businesses in the wake of the pandemic that changed people's perspectives on gatherings — and now, on top of that, an economic downturn.

Media Briefing: Some publishers are ‘cautiously optimistic’ about Q2 while media buyers say ad spend is similar to Q1

Publishers are hoping for a flat Q2 when it comes to their advertising revenue year over year, while media buyers warn that "flat" is a best-case scenario.

Future of TV Briefing: TV upfront focus flexes to fluidity

This week’s Future of TV Briefing looks at how fluidity is the new f-word heading into this year's TV advertising upfront cycle.

Digiday+ Research: Brands, agencies say influencer marketing is still a worthwhile investment

Social media marketing has always been a roller coaster ride for agencies and brands, but they still see influencers as a worthwhile channel for marketing spend.

Marketing Briefing: How marketers feel right now about TikTok, Facebook, Instagram and Twitter

With all the recent social hubbub, we figured it was time for a bit of a social refresher to get a sense of how marketers are feeling about TikTok, Twitter, Instagram and Facebook as well as the pros and cons of each.