Digiday+ Research: Publishers kick ad sales activations into high gear ahead of anticipated slow holiday

Publishers are ready to throw everything against the wall and see what sticks when it comes to holiday ad sales activations this year, Digiday+ Research found.

Future of TV Briefing: News organizations prepare for ‘the TikTok election’

This week’s Future of TV Briefing looks at how news organizations plan to cover next week's U.S. midterm elections on TikTok.

Marketing Briefing: Elon Musk’s Twitter takeover is off to a rocky start, leaving advertisers with mixed feelings

Less than a week into Elon Musk's acquisition of Twitter, advertisers are mixed on what's next.

Digiday+ Research: Publishers are short on ad sale optimism heading into the holiday season

Publishers are walking a thin line between optimism and pessimism about ad sales heading into the holiday season, a Digiday+ Research survey found, marking a big difference from last year when publishers were clearly optimistic about ad revenue.

Media Buying Briefing: Media agencies look to Web3, influencers to grow content marketing

As content marketing demands grow, agencies are turning to Web3 and content creators as the way forward.

Digiday+ Research: Publishers go simple for holiday subscription discounts this year

Publishers who have plans to discount subscriptions for the holiday season will mostly focus on simple percentage discounts this year, a Digiday+ Research survey found.

Future of TV Briefing: Why YouTube and TikTok are/aren’t being left out of TV’s measurement makeover

This week’s Future of TV Briefing looks at the dividing line that digital video platforms represent as the TV ad measurement ecosystem undergoes its overhaul.

Marketing Briefing: Why Mastercard has transitioned 25-year-old ‘Priceless’ from ad tagline to focus on experiences

Over the years, “Priceless” has become more than an advertising tagline for the brand but an overall marketing ethos.