Final hours:

Save 35% on an annual Digiday+ membership. Ends June 5.

SUBSCRIBE

Tinder is launching new transgender options

Tinder is making itself more welcoming to the transgender community.

Currently, the dating app only lets people identify themselves as male or female, leaving no other options for people who identify differently. Tinder, however, is adding new features within the next month that will let users identify as transgender.

“There’s an important transgender and gender nonconforming community on Tinder who haven’t had that experience yet,” CEO Sean Rad said at Code Conference today announcing the change. “This is not only the right thing to do for our users, it’s the right thing to do, period.”

Rad said Tinder is working with GLAAD and other LGBT organizations as it implements the changes.

Tinder joins OKCupid and Match.com, which are also owned by IAC, in allowing its users to identify themselves beyond the traditional gender binary. Tinder’s support sparks another mainstream moment for the community, which has been in the spotlight recently over various controversial laws on state and national levels.

While Tinder doesn’t say how many users it has (Rad did say the app has 1 million paid users), it’s a massive platform for the transgender community.

More in Media

Why creator Lola Torres prefers the stability of affiliate marketing over brand partnerships

Creator Lola Torres on the hustle of building her career in affiliate marketing, the challenge of creator programs, and more.

Media Briefing: Perplexity’s new ‘trust and transparency’ pitch does little to win over publishers

Perplexity wants to be a trusted partner to publishers, but a growing list of copyright lawsuits are making that a difficult sell.

The case for and against publishers buying paid traffic 

For many audience development teams, the question is no longer whether to buy traffic, but how far they can push it.