Periscope broadcasts will soon autoplay on Twitter

People can watch a stream on Twitter and use Periscope’s hearts (a.k.a. liking a video) and see comments if they double-tapped to full screen. They’ll still need to have Periscope downloaded to start a broadcast or to write a comment.

“This adds a whole new dimension to Twitter,” Periscope wrote today, revealing that there have been 100 million broadcasts from its roughly 10 million users since its launch less than a year ago.

Periscope broadcasts now come alive within Twitter https://t.co/R346R1lgZb

— Periscope (@periscopeco) January 12, 2016

This closer integration of the apps means Periscope users can expose their broadcasts to a larger audience and eliminates the need to open the app and sign in just to watch a stream. Perhaps not a coincidence, but the tie-in comes more than a month after behemoth Facebook said it add livestreaming capabilities for its users.

Still, expanding further into autoplay video is a tricky area for Twitter since it unintentionally exposes people to things they might not want to see, as evidenced by the Virginia news crew shooting, or be a battery and data-draining complication. Twitter, however, is attracted to the format because video commands higher ad rates, and brands like it because it’s hard to ignore.