News crew shooting shows perils of auto-play videos on Twitter, Facebook

Screams from the reporter and bullets being fired could be heard in the video clip before the camera fell to the ground. In what is the most harrowing moment, the camera briefly recorded the suspect holding his gun — point-blank — at the two before ending. Virginia State Police said the suspect might be a “disgruntled employee” of WDBJ and the motive has not been identified.

Video of the event quickly circulated throughout Twitter, Facebook and YouTube. Certainly a news event like this would catch the attention of the Internet, many users were angry that they didn’t have the option to prevent the video from automatically playing.

For both social networks, autoplay videos have become ubiquitous because of advertisers who bank on the instant attention it garners. Also, companies can charge higher ad rates on the formats making it a lucrative moneymaker.

Still, many are saying that Twitter and Facebook have a “moral obligation” to turn off the function for horrific videos like this:

News organisations do have a moral obligation to consider what video they post on social. Even more so with auto play on Twitter.

— Matt (@MattNavarra) August 26, 2015

As publishers Facebook & Twitter want profits from autoplay you could argue they need to put safeguards in place for harrowing videos. — Neal Mann (@fieldproducer) August 26, 2015

Also, please stop sharing that video on Facebook. This is where autoplay is the worst. You can’t unsee this stuff.

— Tyler Thompson (@MrsTylerKSR) August 26, 2015

Dear @twitter and @facebook. Today you might actually realize why autoplay is a terrible, terrible idea. — Nathan (@cricketcelt) August 26, 2015

That type of sentiment from users was practically universal, complaining that seeing the murder was unwarranted and should’ve been halted.

I REALLY wish I hadn’t seen the video of the two reporters being shot. Thanks to Twitter autoplay, people don’t have much of a choice.

— Elena Cresci (@elenacresci) August 26, 2015

One of the most popular tweets this morning shows how to turn off autoplay on Twitter, much to the relief of other users:

here’s how to turn off video autoplay on twitter. wish i’d known about this sooner but i only just found out about it pic.twitter.com/6Du8umjgAQ — MADDY MAX Myers (@samusclone) August 26, 2015

Digiday asked Twitter and Facebook for comment but has not yet heard back.

Conversation around the shooting gravitated from shocked to remembrance, telling others not to share the video rather post pictures of the two and a tribute produced by the station:

Don’t share the video of the shooting Share this link: 12 minutes of the WDBJ crew remembering who these people were https://t.co/m4eWGija1x

— Mike Leslie (@MikeLeslieWFAA) August 26, 2015

Update: The suspected gunman, Vester Flanagan, has not killed himself but is in “very critical condition,” reports WDBJ according to police.