UK September 13

There’s little evidence that current tech platform fixes are working to stop risky off-label use of ivermectin as a treatment for COVID-19, and government efforts could actually reinforce distrust. Read more below.

• While its COVID-killing properties have been debunked, ivermectin’s accepted uses for humans complicate combating misinformation about it.
• Digiday is launching a 10-part editorial series, called The Long Goodbye, that covers life after the third-party cookie. Visit our ongoingly updated landing page here. The first story in that series covers how publishers are feeling the lack of momentum behind cookieless ad products as advertisers hold off on testing.
• Due to a convergence of supply-chain issues, shifting consumer preferences, auto advertising continues to shift from traditional to digital media channels, even as total spending is expected to drop.
• In 2021, Snapchat boasts an average of 293 million daily active users and reaches 90% of all 13-24-year-olds in the U.S., U.,k. France, Australia and the Netherlands.
• States are getting more aggressive about clawing back revenue they lost due to the pandemic. And the income tax rules for those that have relocated are confusing. Here’s what you need to know.
• Walmart is expanding its footprint on TikTok, tapping into the viral social media platform’s interior design community to get in front of Gen Z.
• The U.S. version of Blue Ant Media’s HauntTV has attracted 600,000 unique viewers on Roku’s The Roku Channel since soft-launching in mid-August.
• Some publishers have opened up hiring to remote workers, improving the quality and quantity of applicant pools and, in some cases, the diversity of candidates.