CTV Advertising Strategies:
Insights from CTV leaders at Dentsu, Horizon Media and more

Today’s comic poking fun at ad tech speak was inspired by CTO of BlackArrow Joe Matarese’s comments about the company’s new ad-insertion technology.
More in Media

Digiday+ Research: Publishers pull back their dependence on digital revenue
July 9, 2025
After a year in which publishers shifted their revenue dependence away from traditional channels and toward digital channels, 2025 has seen a shift back toward more of a balance between traditional and digital revenue sources.

LinkedIn makes it easier for creators to track performance across platforms
July 8, 2025
Creator data is becoming more accessible to third-party vendors via a new API — another step in LinkedIn’s creator platform evolution.

Ad Tech Briefing: The ‘plumbers’ posing as the unlikely saviors of the internet
July 8, 2025
After several false dawns, can Cloudflare’s ‘anti-AI scraping tool’ finally offer publishers a road to commercial redemption?