WTF is OpenAI’s GPTBot?

This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →

Publishers have a new tool in their efforts to limit AI’s threat to their businesses. And it’s from the company behind one of the predominant threats.

In August, OpenAI announced that website owners can now block its GPTBot web crawler from accessing their webpages’ content. Since then, 12% of the 1000 most-visited sites online have done so, according to Originality AI. The list of sites shutting themselves off to OpenAI’s web crawlers includes publishers such as Bloomberg, CNN and The New York Times.

As Digiday has covered, publishers have had a hard time protecting against generative AI tools like ChatGPT sidestepping their paywalls and siphoning their content to inform the large language models. OpenAI’s announcement, however, makes that undertaking much easier.

For those unfamiliar with what a web crawler like OpenAI’s GPTBot is, not to mention how websites are able block their access, check out the explainer video skit below.

https://digiday.com/?p=517231

More in Media

Media Briefing: Top takeaways from the Digiday Podcast Creator series

The biggest themes from some of the internet’s biggest creators.

Soccer publishers pitch U.S. advertisers on evergreen sponsorship around the sport

Soccer publishers are hoping that U.S. advertisers will see the sport as an always-on offering, as opposed to an every-four-years moment.

Daily Mail plans to debut a dozen YouTube shows in 2024 in long-form video push

Daily Mail is making a big push into long-form video with plans to debut a dozen shows on YouTube by the end of this year.