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This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →
OpenAI’s ChatGPT poses an existential threat to publishers, especially those reliant on search traffic. But its GPT Store also proffers a potential new platform for referral traffic in the form of custom GPTs.
The video below breaks down the basics of creating a chatbot for the generative AI platform, with Digiday senior media reporter Sara Guaglione explaining why publishers are not necessarily racing to embrace the shiny new toy.
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Media Briefing: Publishers reflect on ad revenue midway through 2024
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Teads is exploring sale options as M&A in ad tech heats up
Sources state the Altice-owned stalwart of outstream video has recently held talks with private equity and strategic players.