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This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →
OpenAI’s ChatGPT poses an existential threat to publishers, especially those reliant on search traffic. But its GPT Store also proffers a potential new platform for referral traffic in the form of custom GPTs.
The video below breaks down the basics of creating a chatbot for the generative AI platform, with Digiday senior media reporter Sara Guaglione explaining why publishers are not necessarily racing to embrace the shiny new toy.
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The Times of London is gearing up to test ‘macro payments’
The Times has a plan for readers who don’t want to subscribe.
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Ahead of the U.S. midterms and with referral traffic declines, news publishers are racing to turn election interest into paying subscribers.
Creators are now classified as small businesses, but what does that actually mean?
The Small Business Administration has officially welcomed creators under its umbrella; let’s unpack what that means for brands, creators, and the economy at large.