WTF are OpenAI’s custom GPTs?

This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →

OpenAI’s ChatGPT poses an existential threat to publishers, especially those reliant on search traffic. But its GPT Store also proffers a potential new platform for referral traffic in the form of custom GPTs.

The video below breaks down the basics of creating a chatbot for the generative AI platform, with Digiday senior media reporter Sara Guaglione explaining why publishers are not necessarily racing to embrace the shiny new toy.

https://digiday.com/?p=536557

More in Media

Telcos in ad tech, haven’t we seen this movie before?

As T-Mobile prepares to write a $600 million check to get into the OOH sector, can it succeed where others have failed?

Media Briefing: Dotdash Meredith’s Jon Roberts on the AI agenda in 2025

This week’s Media Briefing features an interview with Dotdash Meredith’s chief innovation officer Jon Roberts on his plans for AI tech development in 2025.

OpenAI, The New York Times debate copyright infringement of AI tech companies in trial arguments

The copyright infringement trial between The New York Times and OpenAI kicked off in a federal court hearing on Tuesday. Here’s what both parties argued.