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This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →
OpenAI’s ChatGPT poses an existential threat to publishers, especially those reliant on search traffic. But its GPT Store also proffers a potential new platform for referral traffic in the form of custom GPTs.
The video below breaks down the basics of creating a chatbot for the generative AI platform, with Digiday senior media reporter Sara Guaglione explaining why publishers are not necessarily racing to embrace the shiny new toy.
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Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
The Economist prepares for a two‑track internet: one for humans and one for AI agents
The Economist is testing agent-readable versions of content that already sits outside its paywall, as it prepares for “two versions of the web.”