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This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →
OpenAI’s ChatGPT poses an existential threat to publishers, especially those reliant on search traffic. But its GPT Store also proffers a potential new platform for referral traffic in the form of custom GPTs.
The video below breaks down the basics of creating a chatbot for the generative AI platform, with Digiday senior media reporter Sara Guaglione explaining why publishers are not necessarily racing to embrace the shiny new toy.
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As publishers await click data, Google’s AI visibility push complicates the opt-out decision
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WTF is the AI training opt-out policy token?
Major AI companies are backing a new AI training opt-out standard proposal for publishers, but it exposes deeper tensions over AI scraping.