Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
By all accounts, 2011 went well for Hulu despite the economic uncertainty. According to CEO Jason Kilar even the company itself was surprised by the $420 million in revenue it generated over the course of the year, given that it represented 60 percent year-over-year growth. Coupled with strong numbers for the subscription-based side of its business, Kilar expects the company to spend around half a billion on new content this year.
Our model allows us to profitably pay content owners approximately 50% more in content licensing fees per subscriber when compared to other similarly priced online subscription services. We believe our approach will enable us to secure more valuable content for our users and to secure content in more attractive windows than would otherwise be possible. To that end, we are excited to invest approximately half a billion in content in 2012 on behalf of our users.
Read Kilar’s full post on Hulu’s blog.
More in Media
How Semafor is redefining the head of video role
As Semafor’s head of video, Adam Banicki sits at the intersection of the newsroom and the commercial team, reporting to the editor-in-chief with a dotted line to the revenue side.
Comscore data shows how AI discovery is splintering beyond ChatGPT
Comscore data shows ChatGPT losing ground to Gemini and Claude as AI citations emerge as a key visibility metric for publishers and brands.
Paywall violation ‘eviscerates’ fair use defense: What OpenAI-NYT twist means for publishers
For publishers, the newly unsealed material doesn’t just bolster their legal case; it validates years of frustration over how their work has been treated.