Join us Sept. 14-16 in Miami to connect with top publishing leaders
By all accounts, 2011 went well for Hulu despite the economic uncertainty. According to CEO Jason Kilar even the company itself was surprised by the $420 million in revenue it generated over the course of the year, given that it represented 60 percent year-over-year growth. Coupled with strong numbers for the subscription-based side of its business, Kilar expects the company to spend around half a billion on new content this year.
Our model allows us to profitably pay content owners approximately 50% more in content licensing fees per subscriber when compared to other similarly priced online subscription services. We believe our approach will enable us to secure more valuable content for our users and to secure content in more attractive windows than would otherwise be possible. To that end, we are excited to invest approximately half a billion in content in 2012 on behalf of our users.
Read Kilar’s full post on Hulu’s blog.
More in Media
Walmart finally starts supporting Apple Pay and Google Pay
Walmart will begin to support contactless payment methods at select Walmart stores and Sam’s Club locations
X creates a new revenue model for creators — but will it actually win them over?
X’s new “original content rewards program” seeks creators who publish high-quality content on the platform. Will it bring in more creators?
The IAB is developing a framework to tackle AI advertising measurement
The IAB is developing a framework to solve a big challenge in advertising: how to measure and assign credit when ads influence AI agents.