Will the FTC Hamper Facebook?

The Feed is Digiday’s Web-culture corner. Check The Feed everyday for Web-culture news roundups, infographics, essays and more. Follow us on Twitter for updates throughout the day @digiday.

Post-FTC Facebook: Lance Ulanoff in his Mashable op-ed “Did the FTC Just Ruin Facebook?” posits that the FTC’s recent settlement with Facebook over charges regarding the social network’s privacy practices will kill innovation at Facebook. The terms of the settlement require Facebook to obtain users’ permission before making any changes to the way user information is used and shared, and prohibit Facebook from making any further “deceptive privacy claims.” Facebook also must submit to regular assessments from privacy auditors for at least 20 years. Indeed, 20 years of privacy auditing is a stiff measure, but Zuckerberg himself admits that Facebook has “made a bunch of mistakes” when it comes to privacy; however, as Ulanoff sees it, this is an excessive punishment that will damage Facebook:

[F]lashes of brilliance like Timeline could be few and far between as they get stuck in continual privacy review loops. Eagan, Richter and the FTC could all err on the side of caution, which essentially means steering the Facebook bus over to the shoulder and not driving at all.

I don’t know if you can call Facebook’s Timeline a “flash of brilliance”—at least maybe not yet; it hasn’t been officially released to the masses— but Ulanoff does have a point. It’s hard to be innovative when you have someone constantly checking over your shoulder. Mashable

Facebook and Foreign Policy: Herman Cain has mapped out his foreign policy according to a map made by a Facebook intern that visualizes global Facebook friendships. Yup, that’s right, Cain’s foreign policy is based on a map of Facebook friendships, which (somewhat) explains the labeling system on his map. For example, the U.K. is our “Special Relationship” (a little bit psycho-stalker, but OK), Mexico is our “Friend and Partner” (aww, how sweet), Pakistan is both “Danger and Opportunity” (how alluring!) and Brazil is just our straight up “Friend.” Don’t worry, Cain didn’t just lift the map from Facebook and hope that no one noticed; he acknowledges his source on the bottom of the map: “This map shows the density of Facebook connections around the world. It illustrates how entrepreneurship and freedom can light up the world with friendship.” Gawker

Tumblr of the Day: If you haven’t come across this Tumblr yet (it’s been blowing up all over the Interwebz), you need to read it now. I’m not even going to describe it to you, just read it. Texts from Bennett

Facebook Parenting: Parents say the darndest things on Facebook! Like this: HappyPlace

Video of the Day: It took me a few viewings to discern who was making the grunting noises, the dog or the owner. This one’s a keeper.Flash Animation

More in Media

Why retailers like Target and Aerie are moving beyond straight affiliate deals with creators

Creator programs are changing as retailers like Target and Aerie realize they require a multifaceted approach that doesn’t just rely on affiliate links.

Rising gas prices may push more household spending toward Amazon

The spike has squeezed household budgets and changed how people shop. Consumers are pulling back on discretionary spending and foot traffic is in decline.

How publishers are modeling – and mitigating – a future with significantly less Google search traffic

Publishers are modeling the business impact of a zero-click future and developing growth strategies for the Google AI search era.